Verified Document

Kimura K.K. Case Study The Research Proposal

K. It is obvious that Kimura K.K. would rather buy cheaper products that are not as good as Pramtex products are. Given the circumstances, Pramtex
cannot win this account with these prices. Pramtex was the favorite
supplier for Kimura K.K. and the company tried to allow Pramtex to do
whatever they can to please Kimura K.K.
It seems that Kimura K.K. have practically made their mind about this
matter. The only thing that Pramtex can do in order to determine Kimura
K.K. to buy the Spartacus machines is to significantly lower the prices.
Another issue that must be taken into consideration by Pramtex when
developing business relationships in the future is represented by the fact
that Pramtex was not able to create customer loyalty. With the advantages
that Pramtex presents and the relationship that the company has with Kimura
K.K., it is unacceptable that Pramtex did not manage to become the first
choice for Kimura K.K.
It seems that Pramtex was unable to develop a suitable product
strategy that would work best for Kimura K.K. Any product strategy is
consisted of engineering issues, production and distribution activities
(Crow, 2001). Also, through the product strategy, the company must evaluate
the expectations that customers might have regarding the purchased
products. The company must also anticipate and analyze any possible actions
that its competitors might take in order to counteract them and not to lose
ground in the favor of other competitors (Kivisaari, 2004).
From these points of view, the product strategy that Pramtex applied
in the case of Spartacus machines and Kimura K.K. was incomplete and was
not suitable in this...

Parts of this document are hidden

View Full Document
svg-one

Regarding engineering issues, Pramtex behaved perfectly, providing the highest quality machines.
The distribution process was not so perfectly developed, since Pramtex
omitted to send Kimura K.K. an important spare part with the machines. This
situation proves that Pramtex may not have taken seriously enough the
Kimura K.K. situation. This might have been the decisive factor that led to
Kimura K.K.'s choice of favoring a local competitor of Pramtex.
Pramtex was also unable of anticipating competitors' moves. Even more,
Pramtex was probably not interested at all in analyzing competitors'
behavior. In such a case, the company would have been aware that its
competitors will practice significantly lower prices compared to Pramtex.
In order to counteract such difficulties, it is recommended that Pramtex
applies the IBM business model (Business Innovation, 2008). This way,
Pramtex will be able to anticipate competitors' actions.

Reference list:
1. Turpin, D. (2001). Kimura K.K. Can This Customer Be Saved?
Retrieved November 15, 2008.
2. Kivisaari, Eino (2004). Product Strategy. Technology
Management & ICT Business. Retrieved November 16, 2008 from
http://www.tml.tkk.fi/Opinnot/T-
109.410/2004/kalvot/Tekjoht6s04.ppt#256,1,Product Strategy I.
3. Crow, Kenneth (2001). Product Development Strategic
Orientation. DRM Associates. Retrieved November 16, 2008 from
http://www.npd-solutions.com/strategy.html.
4. IBM's three types of business model innovation strategies
(2008). Business Innovation. Retrieved November 16, 2008 from
http://www.unitedbit.com/ibms-three-types-of-business-model-
innovation-strategies/.

Sources used in this document:
Reference list:
1. Turpin, D. (2001). Kimura K.K. Can This Customer Be Saved?
Retrieved November 15, 2008.
2. Kivisaari, Eino (2004). Product Strategy. Technology
Management & ICT Business. Retrieved November 16, 2008 from
http://www.tml.tkk.fi/Opinnot/T-
109.410/2004/kalvot/Tekjoht6s04.ppt#256,1,Product Strategy I.
3. Crow, Kenneth (2001). Product Development Strategic
Orientation. DRM Associates. Retrieved November 16, 2008 from
http://www.npd-solutions.com/strategy.html.
http://www.unitedbit.com/ibms-three-types-of-business-model-
Cite this Document:
Copy Bibliography Citation

Related Documents

IBM DB2 Express - C Installing and
Words: 1080 Length: 3 Document Type: Essay

IBM DB2 Express - C Installing and Analyzing IBM DB2 Express -- C IBM DB2 Express-C database for Microsoft Windows was downloaded, installed and used as the basis of analysis in this paper. What differentiates UBM DB2 Express-C from the many comparable low-end enterprise-level databases is support for XML integration, dual core processors and 2GB of memory. IBM has been selling their DB2 databases for decades to enterprises globally, and has created

IBM Case Study Compare and Contrast the
Words: 940 Length: 3 Document Type: Case Study

IBM Case Study Compare and contrast the project portfolio management approaches that IBM and Deloitte Consulting used to rank and select the projects for their respective portfolios. IBM uses the Q-sort approach to manage their project portfolio. This approach enables them to analyze opinions raised by groups based on rankings given by each group member. The company embraced this strategy as a way of measuring the relationship between opinions of different employees.

IBM Culture IBM -- Maintaining Culture IBM
Words: 646 Length: 2 Document Type: Essay

IBM Culture IBM -- Maintaining Culture IBM was able to maintain its corporate culture for many years in the midst of an every changing environment. This paper explores how IBM was able to do so. IBM serves as a prime example for many organizations who wish for create a corporate culture that endures. The organization was able to embed a corporate culture that was able to withstand the pressures that are created by

IBM International Business Machines International
Words: 2542 Length: 10 Document Type: Term Paper

Also, IBM neglected gaining a more dominant position in the nascent industry in that period by allowing another corporation to take over the business of programming the new computers. Therefore, IBM missed this incredible opportunity which might have granted the company a dominant position on the market at that time. IBM has shown its innovation capabilities not only in technological areas, but in strategy models also. The company's negotiation strategy

IBM Case Study What Is the Key
Words: 1160 Length: 4 Document Type: Essay

IBM Case Study What is the key problem facing IBM Europe managers (at the end of the case)? It is a complex problem of recruiting more resellers for the new B2B initiative based on order capture, distributed order management, and minicomputer product configuration and customization workflows running RosettaNet PIPs over an XML network. This problem was made more complex by the fact that for any reseller to participate in the new B2B

IBM New UNIX Computer P690
Words: 915 Length: 3 Document Type: Term Paper

IBM New UNIX Computer Over the past years, Sun has managed to take the lion's share of the market for servers running the UNIX operating system. By putting mainframe-style features such as partitioning into its servers, and building hardware for its own Solaris operating system, Sun managed to take the lead with their UNIX systems (Vance). With the release of its p690 server, however, IBM is giving Sun some heavy competition and

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now