In this way, the product questions are topical, current and focused upon the actual Kroger product line. Before entering the focus group interview phase, the manager will write the questions and print them on customer response questionnaires passed out in the stores. The respondents who fill out the survey questionnaires in the store to prepare for the full focus group interviews will receive a Kroger gift certificate. The individuals that

Kroger Company is an American retailer founded in 1883. At present, it I the 2nd largest general retailer by revenue, the largest grocery store in America and the fourth largest retailer globally. It has over 2,500 stores and has markets in 31 U.S. States. In 2012 the company grossed almost $100 billion. Kroger's employees are largely unionized, with 75% being represented by the United Food and Commercial Workers union

Kroger Co. As Snider, Hill and Martin (2013) note, corporate social responsibility (CSR) is what truly connects companies to the “larger society” (p. 175). CSR is one of the most important aspects of a company’s brand and image in today’s 21st century marketplace: consumers want to know what the companies they patronize are doing to make the world a better place—and companies have to respond with policies and practices that support

As the UFCW president and director Shaun Barclay says, "This pact fits the same pattern of their actions three years ago when they forced UFCW members and their families into the streets and disrupted shoppers for nearly five months in a grab to end meaningful health care coverage for employees." UFCW] the pay hikes that the CEO's of these supermarkets received last year attests to their improving profitability proving that

Hispanics have become the largest minority group in the United States (Grow 2004). Like every immigrant group before them, they have faced obstacles assimilating and adapting to life in the United States; from overt discrimination to subtle discrepancies in lifestyle, life in a different nation than that of one's origin is never easy. Business practices have been significantly influenced by the Hispanic demographic, however, and in larger and more

Fresh Direct Product planning FreshDirect: A unique opportunity Consumers today are busy -- often so busy they do not have time to shop. Grocery shopping is time-consuming, especially after work. Getting to the store, parking, navigating the aisles (especially with small children) and checking out -- not most consumers' idea of a fun evening. FreshDirect offers a great solution: online shopping. With a few clicks of a mouse, and for a small fee,