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Lamb Consumption in United States
Over the years Lamb and wool production in United States have been closely linked to wool production. Lamb production has consistently shown inconsistency and varies from season to season. Demand for lamb is lowest in the month of summer and fall. Prices play a major role in determining market demand for a lamb and so does the supply, which is required to meet those demands. Apart from these two factors, more factors influence market demand for lamb in United States. The function of demand and supply is a basic stuff at retail level. Marketing of product is also required, which will encourage customers to buy at a higher price. Unfortunately, in United States prices of lamb and wool both have gone down since 1975. As a result, a lamb price has not helped in recovering the sheep industry. Due to low prices the profit ratio has been decreased as a result sheep inventories has declined which has resulted in decreased consumption of lamb. Statistic shows that the consumption has decreased from 4.5 pounds per capita in 1960 to 0.88 pounds in 2011, which is all time...
According to Nationwide Food Consumption Survey (NFCS), that lamb is bought by less then 5% of house holds on weekly basis. Despite the downward trend the sheep breeders has taken steps to increase lamb consumption in United States. Following are the steps taken to increase lamb consumption:
Study and Research:
Since consumption of wool and lamb are interrelated to, each other studies and research are being carried out to determine the reason for low quality wool, being produced by the sheep's in United States. Breeding the right type of sheep is also part of this issue as it can help in boosting sheep industry. The research also concentrates on producing leaner lambs since the population is now more health conscious then ever and doing so will help sheep breeders to penetrate the market.
New Lamb Products:
Like chicken, pork and beef sheep industry is now trying to come up with products that are easily available in stores to everyone and more importantly easy to cook in minimum amount of time. Ready to cook and ready to serve meals are…
References
Commission, U.I. (2002). Industry and Trade Summary: Live Sheep and Meat of Sheep. Washington D.C.: DIANE Publishing.
Gillespie, J.R., & Flanders, F.B. (2010). Modern Livestock and Poultry Production. Australia; Clifton Park, NY: Cengage Learning.
States, N.R. (2008). Changes in the Sheep Industry in the United States: Making the Transition from Tradition. Washington, D.C.: National Academies Press.
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