Corporate Environmentalism in the Hotel

¶ … Corporate Environmentalism in the Hotel Sector: Evidence of Drivers and Barriers in Penang, Malaysia (Kasim, 2007) the authors discuss the dichotomy of having tourism locations in many of the world's most environmentally sensitive areas of the world needing the greatest levels of corporate environmentalism yet having the least chance of attaining it. The authors specifically focus on the hotel sector of Penang, Malaysia and the barriers to enabling a greater level of corporate environmentalism in this region. Through a series of expert interviews that deliver qualitative data the authors extrapolate across the region the conclusion that despite recognition of how the unique environment is a critical part of the tourism industry's growth there is little chance of seeing corporate environmentalism become active. The daunting challenges of overcoming perceptual bias and cultural barriers lead the authors to contend that creating a sustainable corporate environmentalism program is daunting in the region.

In the article Resources and barriers in tourism development: cross-border cooperation, regionalization and destination building at the Finnish-Swedish border (Prokkola, 2008) presents a series of fascinating frameworsk which attempt to illustrate how socio-economic networks across the Finnish-Swedish border are creating cross-border cooperation and collaboration on tourism projects. This analysis also includes a synopsis of a series of five INTERREG studies specifically created, implemented and used for monitoring the development of cross-cultural networks across the Finnish-Swedish border to assess how intercultural integration is leading to broader integration across EU border regions. There is also an analysis of how cross-border regionalization assists in the development of border infrastructures and the development of modified systems, institutions and structures.