Loss Leaders A Sony Nex Camera Was Essay

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Loss Leaders A Sony NEX camera was on sale for $250 at Best Buy, as I gleaned from the newspaper insert. The price was fully half of what it was being offered for at other stores, even though it was a brand new camera. Surely this was one of their loss leaders, a pricing strategy that has "a history of bringing return customers, increased sales and new customers," (Griffin, 2012). Truthfully, I was planning on going to Best Buy anyway, but I had not thought about buying this model. This model of camera was out of my price range -- until now. Therefore, the loss leader did not necessarily...

...

Yet if the flyer were for a different electronics store, I would have gone there to buy the camera.
When I was at the store, I did make several purchases that I would not have done if I had not bought this particular item. The sales racks strategically placed throughout the store tempted me with their low prices. I bought accessories for my new camera, and a few items I did not really need, just because they were cheap. Therefore, pricing has a big influence on my own consumer behavior.

Although I am not…

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Reference

De Graba, P. (2003). Volume Discounts, Loss Leaders, and Competition for More Profitable Customers. Retrieved online: http://www.ftc.gov/be/workpapers/wp260.pdf

Griffin, D. (2012). Loss leader pricing strategy. Houston Chronicle. Retrieved online: http://smallbusiness.chron.com/loss-leader-pricing-strategy-2729.html


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