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Macroeconomic Variables of Interest to Proctor & Gamble's Head & Shoulders Shampoo
Founded in the 1830s by William Procter and James Gamble, Proctor & Gamble (P&G) has become a global leader in the consumer products industry today (P&G history, 2016). One of this company's best-selling and well-known products is its anti-dandruff shampoo, Head and Shoulders. This paper reviews the relevant literature to identify three macroeconomic variables, the consumer price index (CPI), the gross domestic Ppoduct (GDP) and unemployment levels in the United States that impact the supply and/or demand of this product for the past 3 years to date. An evaluation concerning how these trends will likely impact the supply and demand of Head and Shoulders shampoo as well as the financial performance of P&G is followed by a summary of the research and important findings concerning these issues in the conclusion. cia.gov/library/publications/the-world-factbook/geos/us.html (2015)
Consumer Price Index
The U.S. CPI for the period from 2013 through 2015 is set forth in Table 1 below.
Table 1
U.S. CPI -- 2013-2015
Year
CPI Average
2013
2014
2015
Source: Bureau of Labor Statistics (2016) at http://data.bls.gov/
As can be seen from the data in Table 1 above, the CPI has increased by 40.96 points during the period from 2013 through 2015.
Gross Domestic Product
The U.S. GDP for the period 2013 through 2015 is set forth in Table 2 below.
Table 2
U.S. GDP -- 2013-2015
Year
GDP (in billions, U.S. current dollars)
2013
As can be seen from the data in Table 2 above, the U.S. GDP grew by $686.8 billion during the period from 2013 through 2015, representing a modest .96% increase.
Unemployment
Finally, the U.S. unemployment rate for the period 2013 through 2015 is set forth in Table 3 below.
Table 3
U.S unemployment rate -- 2013-2015
Year
U.S. Unemployment rate (year-end)
2013
6.7%
2014
5.6%
2015
5.0%
Source: Bureau of Labor Statistics (2016) at http://data.bls.gov/
As can be seen from the data in Table 3 above, the U.S. unemployment rate declined by 1.7% during the period 2013 through 2015.
Conclusion
The research showed that while the CPI has increased by 40.96 points during this period, the GDP increased by nearly 1% and the unemployment rate dropped by 1.7%. The trends suggest that sales of Head and Shoulders shampoo will remain strong for the foreseeable future given the product's value perception among consumers (Blatt, 2015).
References
Blatt, Z. (2015, April 26). Why one shampoo brand is Head and Shoulders above the rest on the web. Internet Retailer. Retrieved from https://www.internetretailer.com / commentary/2015/04/26/why-one-shampoo-brand-head-and-shoulders-above-rest.
Consumer price index. (2016). Bureau of Labor Statistics. Retrieved from http://www.bls. gov/cpi/.
P&G history. (2016). Proctor & Gamble. Retrieved from http://us.pg.com/who_we_are/heritage / history_of_innovation.
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