Macroeconomic Indicators Select Macro-Economic Indicators Feel Greatest

Macroeconomic Indicators Select macro-economic indicators feel greatest impact operations / planning DirecTV. Remember economic indicator measures a change general a specific aspect economy assessing macro-economic change chosen affects DirecTV Satellite Company. DirecTV Satellite DirecTV Satellite Company specializes in providing digital satellite broadcasting service in the Latin America and the United States. It has a customer base close to 20 million subscribers offering 1800 channels, various movie and sports packages, High definition channels, and capabilities of DVR.

Macroeconomic Indicators Gross domestic Product GDP Gross domestic is a core macro economic indicator that measures the total economic output for an economy. GDP gives the measure of all goods and services realized within a country for a given time period. As a macro economic indicator, it gives the earning per year in the economy thereby, indicating the health of an economy especially given the economy's total demand Oxelheim, 2003.

GDP looks at the total national output from productive factors within a country and, it is useful in indicating levels of incomes earned in the economy. The breakdown of components in GDP figures easily shows consumption patterns of a country. DirecTV Satellite Company can use this figures to determine the sectors of the economy to target for their service provision.

GDP as an indicator will serve to show the potential and sustainability of the service provision in the economy Wickens, 2008() Consumer Price index Consumer price index is a benchmark to show variations in price of products consumer use on a daily basis. It is acts as a guide to the levels of inflation in an economy and therefore, useful to investors to have an idea of how their products will fair in the market.

Consumer Price index will give an idea of how the demand for products is likely to shift given changes in the price of the consumer goods Oxelheim, 2003. DirecTV products are more of luxury commodities in comparison to core household goods, and their demand is dependent on the disposable income remaining after expenditure on house hold goods. Balance of payments This is also known as the trade balance. It gives the health of an economy by showing the level of its exports compared to its imports.

This difference shows the ability or inability of an economy to self sustain Oxelheim, 2003. In the case, of a country that is a net importer concern comes to the value of the imports made compared to the value of export made. Where the value of imports is higher, it implies that the country currency is paid to foreign countries. The government is likely to meet its expenditure demand through borrowing from the public. This may be by raising interest rates thus making investment in the country dearer Wickens, 2008.

DirecTV Company may face low demand for their products given the government debt financing measures.