Comparison to Boeing
The general perception is that Boeing is the undisputed international leader on the aerospace market and that Airbus is generally unable to properly function and its success is only based on state subsidies and sponsorships. However, in his book Boeing vs. Airbus: The Inside Story of the Greatest International Competition in Business, John Newhouse proves the opposite. He states that Airbus deserves the title of international leader as they produce similar products of sometimes superior qualities than Boeing. In addition, they do this by using fewer financial resources and with the aid of fewer people than Boeing. Also, to prove their superiority, he cites the years 2004 and 2005, when Airbus outnumbered Boeing's sales and orders.
8. Boeing 787 Dreamliner vs. Airbus A380
The A380 is the largest airplane on the market, having the ability to transport 550 up to 800 travellers, depending on the model; whereas Boeing 787 is a smaller aircraft. The A380 was constructed as a technological masterpiece, but it lacks in its ability to entirely satisfy customers' needs and is less environmental friendly in comparison with the 787, which is more economic and fuel efficient. Generated from its large size is the risk that travellers might not agree to share their space with another seven hundred and something individuals, but might prefer the cosier and smaller 787.
9. Recommend Changes to Remain Competitive
What is to be appreciated about Airbus is their commitment to innovation, product development...
However, aside from these, the company should place an increased emphasis on what the customers actually demand in order to better satisfy their needs. They should also use the high technologies to create more economic and fuel efficient engines.
Bibliography
Airbus Website, 2007, http://www.airbus.com/en, last accessed on November 6, 2007
Toulouse Tourist Office Website, 2007, http://www.uk.toulouse-tourisme.com/accueil/index_en.php, last accessed on November 6, 2007
Airbus Annual Review for 2006, Annual Report and Registration Document 2006, EADS Reports, http://www.reports.eads.com/2006/en/book1/5/2.html, last accessed on November 6, 2007
Newhouse, J., Boeing vs. Airbus: The Inside Story of the Greatest International Competition in Business, Vintage, 2007
Babej, E., Pollak, T., Boeing vs. Airbus, Forbes Magazine, May 2006, http://www.forbes.com/2006/05/23/unsolicited-advice-advertising-cx_meb_0524boeing.html, last accessed on November 6, 2007
Company Evolution, Airbus Website, 2007
Mission and Values, Airbus Website, 2007
Management Overview, Airbus Website, 2007
Airbus Annual Review for 2006, Annual Report and Registration Document 2006, EADS Reports
Company Structure, Airbus Website, 2007
Toulouse Tourist Office Website, 2007
Newhouse, J., Boeing vs. Airbus: The Inside Story of the Greatest International Competition in Business, Vintage, 2007
