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What would be an effective vision statement for Motorola?
It seems that since this article has been written, Motorola went a bit further and started defining its vision statement. According to their website: "Motorola's vision of seamless mobility is all about technology revolving around you...effortlessly." This is what Ed Zander, chairman and chief executive officer of Motorola states, when discussing the company's vision: "It's the ultimate combination of cool, cutting-edge technology and fashion-forward design. Seamless mobility is here, it's MOTONOW." Although the company does not have a clearly designed vision statement, they are heading in the right direction, focusing on combining all four big end markets: the individual, the home, the auto and the big organization and bringing about really competitive products. Even more, when accessing their webpage you find this motto defining what the company does: "We're scientists. We're artists. Most of all, we are a global communications leader, powered by, and driving, seamless mobility. Motorola is revolutionizing broadband, embedded systems and wireless networks - bringing cutting-edge technologies into your everyday life, with style."
2. Which types of transformations is Zander attempting to bring about?
Even since his naming, Ed Zander focused primarily on listening to what people have to say. When we mean people, we mean everyone from customers, competitors, employees and partners. Firstly he focused more on getting things done than actually coming up with new ideas. Ed wanted everybody to be satisfied with the new Motorola, so he combined his charismatic abilities with his leadership qualities into coming up with efficient solutions to resolve problems such as: important delays in product delivery, shortcoming of new products, recovering the market share that the company lost in the last year, trying to come up with a "master plan" but also "keeping promises"
3. What evidence do you find that Ed Zander has some charismatic qualities?
The charismatic qualities of Zander are more than obvious even from the beginning of the text as he realized that for leading the company he needs to get acquainted to the way it is run, with the problems it is facing, to the people it reunites. So the first thing he did was listening to everyone. Then he tried to make peace and form one big happy family among the company's employees: "if you don't cooperate and work together, I will kill you." It seems that the sense of humor is at its ease with Zander, and when combining that with excellent management abilities, you have a charismatic leader.
4. What criticisms might you make of Zander's leadership approach?
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