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The following are additional considerations in the development of more thorough predictive analytics and statistical forecasting models of the Indian market for CoffeeTimes' beverages and sandwiches:
Advertising spending increasing overall market growth or cannibalizing competitive sales? This is a major question that needs to be addressed through more econometric modeling, specifically looking at the aggregate impact of industry-wide spending on increasing the total market size for served coffee in key segments of the market vs. forcing consolidation of the market and cannibalization of sales. This dichotomy of market direction could best first be tested from the standpoint of attempting to predict aggregate demand and consumption for coffee in India for three to five years. Next taking the approach of using a standardized z-test to compare means, the variation in advertising levels by competitor could next be used to ascertain if advertising spending was forcing customer churn, or conversely leading to the attracting of entirely new customers. The combination of regression analysis and z-test of sample means would be able to define this in greater depth.
Trending analysis of pricing...
For CoffeeTime the key to profitability is building a loyal customer base, reducing churn in the broader consumer groups that consume coffee regularly. The use of bundling of coffee, pastries and sandwiches could significantly increase the loyalty of customers and reduce customer churn. The use of z-tests to measure the null hypothesis of bundling not increasing sales and customer loyalty as measured by repeat purchasers relative to the alternative hypothesis of bundling increasing customer loyalty and reducing churn could easily be determined through a research design that isolates these variables.
Partner selection strategies based on predictive growth of CoffeeTime brand as a result of partner affiliation. Combining primary research of the perceptions of specific Indian brands with measurement of the CoffeeTime brand, a Chi-Square test of both respondent sampling populations could be used to determine if there is a statistically significant difference between how potential partners' brands are viewed relative to the CoffeeTime perception within the Indian cities initially planned for expansion.
Managerial Decision Making Finance department always plays a dominating role in the long run productivity in an organization and hence the reasons why the organizations strive try to strengthen this strategic function (Andrew, 2009). Organizations primary objective is to increase the level of surplus by taking effective strategies and mitigating the expenses. There are numerous challenges which the organizations face during its day-to-day operations but to combat with those challenges are the
Managerial Accounting Strategic Management in Large Multinational Corporations Strategic Sources, Inc. is a multinational organization that operates in 20 countries around the world. They offer a wide variety of products and services to their customers. Their extensive business portfolio includes some portions of the organization that serve as suppliers for other parts the organization. In an effort to increase profit margins, the Chief Financial Officer has been appointed the task of presenting
Managerial accounting intended provide managers information make decisions run company successfully. The information reliable, timely complete. Its provision,, dictated accounting management information system place. Managerial accounting The fastest growing and developing field in today's society is indubitable the IT sector, which has transformed from a closely regulated and controlled experiment into a force impacting every aspect of the daily life, from the preparation of breakfast to the completion of complex professional chores.
" (Moseley, 1) From a project management standpoint, delegating these funds is a significant concern. The recent history of government financial mismanagement, has caused the public some rightful wariness as these massive bailout plans come to fruition. The Obama Administration must devise a strategy which ensures that these bailout funds are designed to protect American homes, stimulate job creation and help to improve the infrastructural stability of the nation. The administration has the unenviable task of prioritizing the countless
The concept of bounded ethicality raises the possibility that Madoff in fact did not understand that what he was doing was unethical. As an experience hedge fund manager, a rational-thinking Madoff had all the tools to understand the ethics of what he was doing, but bounded ethicality suggests that he may have not fully been able to process the situation. One bound could be a myopic vision of his own
Managerial Econ FedEx is a logistics company that "provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services." The company offers "integrated business applications through operating companies competing collectively and managed collaboratively" (FedEx.com, 2013). The company has a number of different units, including Express, Ground, Office, Customs Critical and other smaller businesses related to its core delivery businesses. The company has experienced a long-term rising trend