Manifest Dissatisfactions Relative To The Thesis

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Proposal 2: Marketing Campaign Development and Implementation Proposal

The company has invested significantly in the development of a new product -- an automobile integrating a fuel efficient engine. Weeks before the launch however, the managerial team realizes that in order to sell this costly vehicle, they will require a stronger marketing plan. This proposal refers to the development and implementation of this stronger marketing plan. The audience will be represented by the Marketing Department at our organization, as well as the top executives. Additionally, its features could even be tested on a restricted palette of prospective customers, in order to identify their responses to the campaign.

The purpose of this proposal is to set the basis for a strong marketing campaign to be implemented...

...

The components integrant to the report will be vast and will include items from a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats), to a PEST analysis (Political, Environmental, Socio-cultural and Technological) and to a marketing mix, or the 4 Ps of marketing (product, place (distribution), promotion and price).
It will commence with the realization that it is crucial to know the company, the product and the environment. Based on the gathered information then, the proposal will round up in an implementation plan which will strive to overcome all challenges imposed by customer demands, competitive forces or the features in the micro and macro environments, in a means that focuses on product benefits as the determinants of large sales.

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