Proposal development and evaluation frameworks

¶ … manifest dissatisfactions relative to the organization and the incentives it offers. The training sessions are scarce and do not lead to the desired results, the premiums and wage increases have been cut this year and the schedule is fairly tight -- these are just some of the reasons behind the low levels of on-the-job satisfaction. Given this context then, it is advisable for the Human Resource Department at our organization to conduct a more thorough research on two distinct directions. First of all, they are to interview the organizational staff members and inquire relative to the forces which generate their dissatisfactions. Secondly, it would be necessary for the HR team to conduct research within the specialized literature and identify potential solutions to the encountered problems.

The first part of the suggested activities, inquiry of the staff members' dissatisfactions, is only the commencement of identifying a suitable resolution. The actual proposal will be based on these findings, but will actually revolve around the solutions proposed by specialized sources. It is probable for the specialized literature to not provide us with a specific answer, meaning then that the company will have to adjust the theoretical findings to the unique features of our organization. Regardless of the case however, the proposal will argue in favor of the implementation of numerous incentives, such as more training programs or flexible working schedules.

The audience of this proposal will be constituted by the members of the HR Department, as well as the top executives. It is expected that the main selling point of the report will be constituted by the disadvantages dissatisfied employees can generate upon the overall company, such as great costs associated with increased employee turnover rates.

Proposal 2: Marketing Campaign Development and Implementation Proposal

The company has invested significantly in the development of a new product -- an automobile integrating a fuel efficient engine. Weeks before the launch however, the managerial team realizes that in order to sell this costly vehicle, they will require a stronger marketing plan. This proposal refers to the development and implementation of this stronger marketing plan. The audience will be represented by the Marketing Department at our organization, as well as the top executives. Additionally, its features could even be tested on a restricted palette of prospective customers, in order to identify their responses to the campaign.