Employee motivation and resource allocation at CanGo

CanGo Analysis

Issue of the Video

As CanGo continues to rapidly grow, projects needed for driving incremental revenue continue to outpace current resources and the staff level's available time. As the gaming areas of the CanGo model continue to grow, outpacing the online book store in terms of revenue potential, Java programmers are asked to double their workloads and keep the bookstore moving forward while also taking on an entirely new online gaming venture or website. The strengths of having existing Java programming experts move from one project to the next is the significant reduction in training and on-boarding to internal CanGo processes and procedures. The Java programmer will also be able to quickly interpret the complexities of the gaming site and integrate it to the broader corporate initiatives. Transformational leaders look to assign the most critically important tasks to those members of a team with the greatest and most advanced skills in the area of focus (Zhang, Cao, Tjosvold, 2011). This is exactly what is going on at CanGo. It's a process and decision that could over time limit the company's growth however.

Recommendation