Verified Document

Market Is Based Upon The Thesis

Related Topics:

The FDA will need to draw a line in the sand -- the goal of clinical trials isn't to save money, it's to test a drug's effectiveness. Janet Rehnquist recommended that the FDA "exert leadership" on this issue. The complexities of globalized clinical trials do not lend themselves to half-hearted regulatory efforts. The problem with taking a more active role is that the FDA begins to become the regulator of regulators, which casts a wider net on its responsibilities than was ever intended. There is cause to want the FDA to consider the practical concerns, much less the ethical ones, in scaling back the reliance on non-U.S. clinical trials.

3. We agree that monitoring online marketing of drugs is going to be difficult. But since the Internet is the main source of information for a lot of people -- 91 million Americans a year look for health information online. With a pent-up demand among consumers and the industry stakeholders, it looks like the FDA is going to be pressed into action. Up until now, they have provided very little guidance on the matter.

Perhaps the most important aspect of...

It would not be difficult for companies to circumvent whatever restrictions the FDA eventually decides with respect to online marketing by using third parties as information sources. The FDA has a long way to go in determining policy and it will be interesting to see what they come up with. Already drug companies are using third parties to gather information about potential customers -- they will surely extend their other tactics to the online sphere as well. How the FDA views the issue will go a long way to determining the future of drug marketing online.
Works Cited:

Rehnquist, J. (2001). The globalization of clinical trials. Department of Health and Human Services. Retrieved November 14, 2009 from http://oig.hhs.gov/oei/reports/oei-01-00-00190.pdf

Porter, M. (1985) Competitive Strategy

Daniloff, C. (2009). Drug companies target teens online. BU Today. Retrieved November 14, 2009 from http://www.bu.edu/today/2009/11/12/drug-companies-target-teens-online

Sources used in this document:
Works Cited:

Rehnquist, J. (2001). The globalization of clinical trials. Department of Health and Human Services. Retrieved November 14, 2009 from http://oig.hhs.gov/oei/reports/oei-01-00-00190.pdf

Porter, M. (1985) Competitive Strategy

Daniloff, C. (2009). Drug companies target teens online. BU Today. Retrieved November 14, 2009 from http://www.bu.edu/today/2009/11/12/drug-companies-target-teens-online
Cite this Document:
Copy Bibliography Citation

Related Documents

Market-Based Management Principles
Words: 2414 Length: 8 Document Type: Essay

Market-Based Management Principles Vision The foremost principle of market-based management is vision. The vision helps determine strategies the organization implements in creating long-term value in market and customer management. The success of a company in the market lies in institutionalization of strategies that create value (Block, Wood, & Barnett II 2002). Vision, provides guidelines for the company on how to create sustained value and adaptability in the dynamic market. Vision outlines strategies a

Market Segmentation How Does Your
Words: 657 Length: 2 Document Type: Case Study

2. What is your organization's target market(s)? The target markets are children up to 12 years of age, general practitioner or family practice, geriatrics and a specialty area of orthopedics given how many sports teams are in the area. Our clinic focuses on urgent care for orthopedic injuries as these are often time-sensitive in terms of the treatment needed. Our focus on measuring wait times and response times has aided our

Market Orientation of Medical Diagnostic Units Dissertation
Words: 21636 Length: 76 Document Type: Term Paper

Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units

Market Failure Running Page: Government
Words: 2840 Length: 10 Document Type: Term Paper

They see alternatives and their consequences as costlier and pay very little attention to them. Rationality exists less in public than in private organizations. A public agency's ends often compromise incompatible interests and neither occasionally nor accidentally. Conflict becomes inevitable and the end-system goes haywire. And the end-systems of public organizations are much more complex than those of private ones. The more complex, the harder to institute courses of

Market Plan Mobile Phone
Words: 4408 Length: 11 Document Type: Research Paper

Goldenline Market Plan Golden Line will prove to the business community that it is the most prestigious technology firm in the industry. With an increase in technological advancement, Golden Line will pave the way for the future in the electronics industry. Golden Line intends to dominate the mobile phone industry by launching unbelievable items. The company's smart phones will be incomparable to competition with Motorola and Samsung. The new products will

Market Driven Management
Words: 25695 Length: 75 Document Type: Term Paper

Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now