Market Research and the Ethical Issues

¶ … overtly stated. It aims at showing the benefits and privacy issues associated with the use of technology. The article shows that use of the internet benefits the market researchers by providing them with opportunities to collect research information and presents the lack of privacy of information of the internet users (the big data). The authors present numerous evidences to support the purpose of the article.

For example, it raises the questions on the ways in which the internet facilitates market research, then goes ahead to provide detailed analysis of its application in conducting market research. The article also provides multiple privacy issues associated with the use of the big data for functions like social networking and its impacts on the daily life of an individual. The article bases its findings on researches conducted to determine the influence of the big data/internet on people's privacy and market research.

For example, it bases its review on the study conducted that IBM conducted. The company sought to determine the volume of the two-year data collected whilst evaluating its impacts on marketing research and privacy of the internet users. The article uses studies conducted by different researchers such as Ohm 2009, Leigh 2010, and Jacobs 2009 to determine the various privacy challenges associated with the use of the big data in the population.

It also uses a MRS 2006 initiated study to show that the internet is useful for market researches through the development of innovative and successful products and service deliver. The article presents that the internet has both positive and negative effects to the business organizations and its users. The Internet allows for market research, allowing the creation of innovative and successful products and services on the market. Privacy issues act as a key challenge associated with the use of the internet for business and social networking.

From the findings, it is difficult to maintain ethical balance in ensuring the safety in the use of internet for market research and the protection of users' privacy. The study shows that the internet is an effective tool for promoting the provision of quality services and products to consumers despite the challenges associated with the use of the big data. The study provides opportunities for conducting further studies on the impact of the internet in the population's privacy and enhancing the provision of quality services and goods in the marketplace.

In addition, the study points out the ethical issues facing the use of internet alongside identifying the weaknesses associated with the use of the big data. The authors of the article used qualitative research method. The article is about analyzing the already collected data and trying to bring out the deeper meaning of the past studies and the significance of the findings on populations and organizations. It also uses inductive reasoning to create an understanding into the issue.

The actual primary research was carried out by evaluating different studies on the topic to create an understanding.