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¶ … overtly stated. It aims at showing the benefits and privacy issues associated with the use of technology. The article shows that use of the internet benefits the market researchers by providing them with opportunities to collect research information and presents the lack of privacy of information of the internet users (the big data). The authors present numerous evidences to support the purpose of the article. For example, it raises the questions on the ways in which the internet facilitates market research, then goes ahead to provide detailed analysis of its application in conducting market research. The article also provides multiple privacy issues associated with the use of the big data for functions like social networking and its impacts on the daily life of an individual.
The article bases its findings on researches conducted to determine the influence of the big data/internet on people's privacy and market research. For example, it bases its review on...
The company sought to determine the volume of the two-year data collected whilst evaluating its impacts on marketing research and privacy of the internet users. The article uses studies conducted by different researchers such as Ohm 2009, Leigh 2010, and Jacobs 2009 to determine the various privacy challenges associated with the use of the big data in the population. It also uses a MRS 2006 initiated study to show that the internet is useful for market researches through the development of innovative and successful products and service deliver.
The article presents that the internet has both positive and negative effects to the business organizations and its users. The Internet allows for market research, allowing the creation of innovative and successful products and services on the market. Privacy issues act as a key challenge associated with the use of the internet for business and social networking. From the findings,…
Reference
Nunan, D., & Di Domenico, M. (2013). Market research and the ethics of big data. The International Journal Of Market Research, 55(4), 2-13.
4. Conclusions In the article Ethical Issues in Information Technology, author Richard T. DeGeorge points out the existence of five interrelated ethical issues: issues in the usage of technology in business, issues in the it business, issues related to the Internet, issues in e-business and issues affecting the social background. Each of the five categories presents several ramifications. The article has a general coverage, an informal writing and throughout its 24
For example, the plants produced through genetic modification can pollinate with the conventionally produced plants and can make them genetically modified as well. (Kaplan 1-15) In addition to that, the genetically modified crops that were developed with a strong ability to resist herbicides, so that a large amount of strong weed killers can be used of them, have enabled the weeds to develop strong resistance against the herbicides and hence
Ethical Issues in Medicine Ethical Dimensions of Research Studies Ethical issues in medicine: Clinical trials and cancer patients. Clinical trials, in which a treatment or a drug is tested upon human beings, are a vital part of bringing a drug to market. It is essential that the treatment be shown to be safe, effective, and better than existing treatments of similar cost and safety levels. However, when developing a drug for patients who
However, some of the most difficult ethical issues involve speculative homebuyers who did not misrepresent their financial qualifications but who understood enough about the housing market and the direct connection between wide-scale mortgage fraud and its effect on artificial real estate appreciation but chose to profit by "flipping" homes nevertheless. The actual harm caused by any single person in that fashion is likely impossible to measure; on the other hand, such
This would significantly increase the response rate, but I would be sure the underlying aspects of the survey were correct first. Question 8: Define a hypothetical situation in which you would use an observation form in place of a questionnaire. Discuss the elements of this situation that would make it more practical for you to use the observation form. In the case of researching the development of an entirely new class of automobiles, where people often don't
Since it is well documented that the largest portion of the gas guzzler market does not have any legitimate practical need for gas guzzling vehicles, it is much more likely to be beneficial to society, on the whole, to phase out gas guzzlers. Potential injustice would also be avoided with respect to those individuals who do have a legitimate requirement for vehicles often considered "gas guzzlers." The proposal does not