The most important aspects are represented by the cultural and language barriers between the UAE culture and the American culture. There are significant differences between the Arab habits and the American ones. These habits also refer to eating habits.
There are products and ingredients that the Arabs are not allowed to eat. Therefore, it is recommended that the company is careful in selecting the products that will be introduced on the UAE market. The company should use a UAE marketing company. This is because such a local company can provide suitable assistance to developing and implementing Campbell's marketing strategy.
The launching event is very important for the company's success on the UAE market....
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