Coca-Cola and Samsung advertising strategies and their market appeal

Marketing DQ's http://tvadsongs.uk/coca-cola-advert-song-singer-coke-2016-brother/.

The most popular commercials currently trending are the coca cola and the Samsung advert. Although these are some of the oldest brands in the market, they still strive to woo clients through marketing gimmicks. This also gives a chance for people to access such good information in ways that make them potentially willing to buy. For instance, Coca-Cola has invested heavily in addressing the market threshold and seeking a lifestyle appeal to the people who belong to a class that loves leisure (Connolly, 2010). The marketing strategy targets the youths and is geared towards a romantic appeal. In an advert dubbed 'Hey brother taste the feeling', the message seeks to appeal to relations to be bound by the drink. The advert has been running for a year now and has effectively succeeded in bringing in the right appeal to the market. Mostly importantly, sales have been reported to increase after its introduction.

http://daystune.com/2015/11/whats-the-song-on-the-samsung-galaxy-commercial-its-not-a-phone/.

Samsung Company is another leading brand in the market. It has shown a heavy presence in the market through ways that have been reported to influence the people greatly. The market is also apparently warming up to it in the recent times. With kind of market trend, it is possible that trendy people will purchase the latest version of the Samsung Mobile phone. Samsung Galaxy is the latest version in the mobile phone products from Samsung company. It new advert dubbed 'It is Not A Phone' has helped it secure a better market for itself in the recent past. This has consequently increased the number of sales and made much more gains to the people beyond the obvious. The advert centers on the extra features that the phone has on top of being a communication gadget. The two adverts meet the branding threshold since they can communicate the intended information in big and catchy terms.

Question 2

http://www.kraftrecipes.com/philadelphia/recipes/cheesecakes/cheesecake-recipes.aspx.

Marketers using branded web series always target to have as many viewers get into the mainstream of their items and meet the relevance threshold through it. They give viewers a chance to monitor what they want to know about the plan. The Real women of Philadelphia is an accurate marketing series where clients get to sample the goods being offered and make purchases once they have chosen. The approach is useful because it allows consumers to evaluate what they want beforehand.

Another branded web series is http://www.farfetch.com/uk / . It has always been running, displaying and selling urban wear. Clothes and other outfits are availed in this site and allowing people to choose from the wide selection. Coincidentally, such ways of marketing make it possible for more sales to be made than usual. Markets are complex and influence every kind of activity that takes place in the business circle. This website has significantly made it easy for all players in the clothing industry to complete sales. The main advantage here is that of people getting to understand where all these necessary items are obtained.

The automobile industry is also characterized by online marketing that has been seen to be taking place in the world. http://www.webdesign-inspiration.com/web-designs/industry/vehicles is a leading website in this case that has succeeded in bringing in consolidating a big client base for this market. This has made it possible for the car sellers to achieve the right client base and satisfy their demands. For instance, with the growing market base, it is now possible to have many sellers and buyers interacting through such platforms. The future of marketing lies on the internet. However, a noticeable weakness with this website is that it consumes much time because some people take long to migrate to the online space.

Question 3

Events happen in the social sphere that influences virtually everything in the marketing scene. Pepsi and Coca-cola company reported increased weekly sales at the close of the last week. However, Pepsi reported a greater improvement in sales than that of the Coca-Cola company. This is despite the fact that the latter has been a leading player all along throughout the year. Such developments can be attributed to the robust commercial activities being done Pepsi company (Louis & Yazijian, 2013). It is a measure of how best the marketing department at Pepsi is scoring. Given this kind of marketing plan, it is possible that many people will value whatever is happening at the company.

The unlikely developments in the sales volumes of the two giant companies send a message that more needs to be done in the company that has posted fewer sales. Coca-Cola is thus likely to retaliate by employing more input to its marketing campaign. This will come with useful implications on people learning to appreciate the benefit of constructive marketing. It is also noted that everything that works to influence the future of any campaign strategy will be useful when taken to task at the right time. Since Coca-cola will be working hard to offset the difference set by the rival company, the latter will equally be putting in more effort for the same (Thomas, 2010). This will result in a fierce marketing war that will see more funds spent on every side of the divide. A tight race for sales on either side will result in better products coming out and more creativity being witnessed in the marketing frontiers. In the end, the consumer will benefit more as the companies compete.

Week 6

Question 2. Cause marketing

This is a program where commodities are marketed with some care for the environmental well-being of the people. Companies often value and invest a lot of time to support their environment. Such kind of adverts boosts the perception of the buyers on the commodities they want to buy. A good marketing strategy is one that involves the general appeal to the consumer's welfare and general life. It is also important to have them handle every other agenda set forth that will bring out good gains to everyone. The kind of environmental care done by a company will meet the general objectives set and secure the future of generations yet to come. This is the impact of cause advertising (Davies, 2013). The cause with which an advert advances influences the final reaction of every buyer to achieve what is needed in the marketing agenda. As a better plan, everyone should be motivated to work towards promoting such products in the end.

My decision to support a commercial that addresses an active environmental program is on matters to do with an actualization of a common good. Consumers will always be attracted to buy or be associated with a company that tends to protect the environment. Besides the pursuit of money, organizations must show that they not just after money. I can confirm that I tend to buy goods from companies that have succinct environmental policies. For instance, I prefer buying my groceries in stores emphasizing on the need to use reusable/long-lasting bags over those that user easily disposable bags. While making such choices, I always do not compromise on the quality of goods I buy. Sometimes, circumstances like quality and convenience force me to buy goods without adhering to this concept of cause marketing.

Question 3

Marketing events serve to advance the marketing agenda of any product. It is a way of meeting the eventual goal through practical means. Normally, people will be keen to evaluate what they consider credible as opposed to the questionable one. The cause championed here is that of people meeting the intended objective with ease. Just as people prefer commodities, the aspect of using an event makes it more credible and appealing. It is also important that people learn to deal with the specifics of such commodities when branding them.

In the past week, The Standard Chartered Marathon was held. The standard chartered bank sponsored this in a bid to market its name. This sports event drew the attention of many: some who came to participate and some who came to witness the event. The event that happens annually seeks to raise funds for a charitable activity (Price, 2007). It is geared towards making people come together, raise funds through sponsorship of the event, and later help fulfill their desires and needs in life.

Marketing events are less costly unlike the other types of marketing. This is because the events are self-propelling and funded at a cost geared at some direct gain. In each of such incidents, participants have to pay for the participation. The case of the Standard Chartered Bank Marathon clearly depicted this truth as people who came to participate paid a feed. It is in every program of such nature to source funding from the people who are most influential as well as serious corporate. In the end, the money raised will have to be used appropriately as planned.

Work Cited

Connolly, Sean. Advertisements. Mankato, MN: Smart Apple Media, 2010. Print.

Gay, Richard, Alan Charlesworth, and Rita Esen. Online Marketing: A Customer-led Approach. Oxford: Oxford UP, 2013. Print.

Louis, J. C., and Harvey Yazijian. The Cola Wars. New York: Everest House, 2010. Print.

Price, Jonathan. The Best Thing on TV: Commercials. New York, NY: Viking, 2009. Print.

Thomas, Michael. Online Learning. Los Angeles: SAGE Publications, 2011. Print.

Davies, Johns. Trends in the Micrographics Market. Silver Spring, MD: Association for Information and Image Management, 2012. Print.