Marketing International Market Discuss the Thesis

Excerpt from Thesis :



Norms: Every society has a set of norms, which often include the folkways, mores, taboos and rituals that exist within the culture.

Values: The values of a culture often refer to the things that are to be achieved or to the things that are considered of great worth or value.

Religion and Beliefs: The religion and the beliefs of the people in a civilization play an important role in shaping up of the culture of any society.

Social Collectives: Social collectives refer to the social groups, organizations, communities, institutions, classes, and societies, which are considered as symbolic social constructions within a culture.

Statuses and Roles: A status or a social role is a slot or position within a group or society that a person belongs to.

Cultural Integration: This refers to the degree of harmony or integration within the various elements of culture (What are the Elements of Culture, 2009).

Reference List

American Keiretsu. (1998). Retrieved September 17, 2009, from Red Herring Web site:

http://www.redherring.com/Home/8219

Arbitration and Conciliation Act, 1996. (n.d.). Retrieved September 17, 2009, from Web site:

http://www.dateyvs.com/gener01.htm

Chapter 7: Market Entry Strategies. (n.d.). Retrieved September 17, 2009, from FAO Web site:

http://www.fao.org/docrep/w5973e/w5973e0b.htm

Geert Hofstede ™ Cultural Dimensions. (2009). Retrieved September 17, 2009,from Itim

international Web site: http://www.geert-hofstede.com/

Gilligan, Colin and Hird, Martin. (1986). International Marketing: Strategy and Management.

Kent: Mackays of Chatham, Ltd.

Vousden, Neil. (1990). The Economics of Trade Protection. United Kingdom: Cambridge

What are the Elements of Culture. (2009). Retrieved September 17, 2009, from Buzzle.com Web

site: http://www.buzzle.com/articles/what-are-the-elements-of-culture.html

Sources Used in Document:

Reference List

American Keiretsu. (1998). Retrieved September 17, 2009, from Red Herring Web site:

http://www.redherring.com/Home/8219

Arbitration and Conciliation Act, 1996. (n.d.). Retrieved September 17, 2009, from Web site:

http://www.dateyvs.com/gener01.htm

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