Marketing Manager Interviewing a Job Firms Simultaneously.

¶ … marketing manager interviewing a job firms simultaneously. You expect asked questions interview dealing good marketing opportunities firm pursue. You prepared interview a chance offered job, decided study company interviewing.

Marketing suggestions: Low-hanging fruit, home runs, or singles

Low-hanging fruit

One current trend in the food industry is that of highly decadent, 'over the top' burgers. Burgers have become prominent at both the high end and the low end of the food industry, penetrating such segments as Chef Daniel Bouloud's famous restaurant in the form of a truffle oil-infused burger, and the Shake Shack in New York City, where tourists wait for hours for a premium 'fast slow food' burger in Central Park (Dickler 2007). Burger King and Wendy's have featured numerous triple-patty, bacon-stacked creations.

To pick off such 'low hanging fruit,' the pizza company Papa John could offer its own 'hamburger special,' featuring bacon, chopped up tomatoes, and hamburger meat on cheddar cheese pizza. For fast food consumers looking for a crowd-pleasing pizza to draw forth ohs and ahs during a Super Bowl or child's birthday party, this type of pizza option would be ideal. However, when marketing low-hanging fruit, there is always the risk that the market is already saturated, and there is little opportunity for growth. Competitors such as Domino's and Pizza Hut also offer similar decadent, all-American hamburger-style pizzas. Still the appeal of an advertising and marketing campaign with the theme: "How to stop the burger vs. pizza debate" picturing children fighting over whether to get fast food or order pizza that is silenced with an order from Papa John's would be persuasive.

Home runs

A marketing home run is targeted at an emerging market that still has potential for expansion, but the venture looks like it will be a likely future success. Given the increased interest in nutrition and sustainability, entering a market which promotes these values yet still provides palatable products for consumers would be a potential 'home run.' Cereal companies such as Kellogg's and General Mills have produced sugary cereals with whole grains and added fiber to calm parent's fears that the products their children love are unhealthy. Another popular, kid-friendly product that busy parents often resort to is boxed mixes for cakes and cookies. In response to changing demographics and knowledge about nutrition, Betty Crocker has begun to offer gluten-free mixes for individuals who cannot tolerate wheat (such as celiac sufferers) as well as sugar-free mixes and icings made with Splenda for diabetics.

Another potential market for Betty Crocker would be parents in search of whole wheat cookie and cake mixes. This would seem to have an even wider audience than Betty Cocker's currently existing line of specialty goods. More and more parents are making an effort to provide healthier home-cooked food for their children, in the wake of concerns about childhood obesity. Whole wheat baking mixes would seem to tap into a core, currently-existing market, and unlike celiac sufferers, this market is not limited by individuals who have an illness -- many otherwise healthy consumers are looking to add whole grains to their diet.

Single