Marketing management principles and practices

Marketing Management

The whole idea of marketing is to identify the needs of clients and offering a solution to their needs. A marketing executive must however look for profitable means to satisfy these needs. As in the case at hand of mark who is the chief executive officer of pure and sparkling water inc.(PSW ) has done a credible job of identifying the need of the people in his locality for clean water in which his PURITY II system uses a reverse osmosis purification process.

This process from the most technological point-of-view is well-known for improving drinking water. The good news is that the devices certified by the Environmental Protection Agency to reduce levels of most foreign substances, including fluoride, mercury, rust, sediment, arsenic, lead, phosphate, bacteria, and most insecticides, so to speak mark has a product of superior quality.

In this regard Mark has competent staffs who have delivered on their mandate despite the normal challenges. In this case therefore mark should bear in mind these facts about managing his business the idea and concept of marketing solely is his responsibily, his marketing personnel must be kept small and flat, this means that every sales person who he has employed should report to him directly and should be responsible for their actions in the field.

As this case face-to-face communication with customers is necessary as this will build a strong attachment and send a confidential message about the product. As the CEO when it comes to hiring staff he should hire passionate missionaries not marketers who together should love and respect customers, also he must create a community of customers by coming up with an interactive forum where they discuss freely their feeling about the product.

In his memo as the chief executive officer mark should be in a position to spot and choose the right marketing segment and base his energy to it, this will enable him to identify which customers are more important with the aim of earning their loyalty, by bearing in mind that a satisfied customer is always the best marketer.