Marketing plan for KnuEdge KnuVerse

Marketing Plan Knuedge/Knuverse

The mission of Knuedge is to lead vital and necessary changes, and deliver next-generation technologies that will transform the manner in which humans interact with machines, varying from strong voice recognition and substantiation to machine learning (Knuege Website, 2016).

Product/Service Offering

KnuEdge has created an endearing range of cutting-edge businesses that, it designed, to bring neural technologies to enterprise products for the enterprise and consumer market. One of these businesses is Knuverse. In particular, Knuverse has resolved and unraveled two significant issues that are in existence in voice-interface technologies up until the present, these being noise and security. This will transform the interaction between technology and humans. In turn, different industries such as tech, banking, hospitality and entertainment industries, amidst others, have the capacity to innovate new products and services at an incredible rate (Knuedge, 2016).

The product/service offerings of Knuverse include Background, DNA, Active and Audiopin. To begin with, Background is purposed to operate in the background to incessantly substantiate a person within casual speech. Secondly, DNA will alert if a certain speaker is present whereas operating passively in the background, incessantly monitoring for acknowledged threats. Third, Active is a speaker substantiation solution that is flexible and that permits customization to requirements of a product or policy. Lastly, Audiopin is a substantiation product that takes into account different factors for safe accessibility to websites, Windows settings or mobile apps (Knuverse, 2016).

Positioning

Product positioning is the procedure that is utilized to ascertain the best way in which the features and characteristics of the products can be communicated to the targeted consumers on the basis of their needs, pressure from rivals, and accessible channels of communication (Lamb et al., 2012). The main competitive advantage that Knuverse has over its rivals is the distinctiveness of the features from its product offerings (Kotler et al., 2009). The company's products are designed to fit in a wide variety of settings and to perform at scale and speed. Therefore, the products will be positioned in the market as a unique option in comparison with competing products (Kotler et al., 2009).

SWOT Summary

Strengths

1. Accuracy and Flexibility

The products offered by the business are designed to fit in to and operate in a wide range of business environments and to function at scale and speed.

2. Assimilation

The products offered by Knuverse such as the speech processing platform is able to be incorporated into any application.

3. Comprehensiveness

The company's products as well as services encompass the data security for individual consumers and also businesses (Knuverse, 2016).

Weaknesses

1. Lack of Brand Recognition

The downside of the company is that most markets are yet to acknowledge the company and its products largely because its operations were set in the military realm.

Opportunities

1. Tap Into More Markets

For most of its operations, Knuverse has been creating products for the military market. However, with advanced technology and with increasing demand for security and consumer service in other industries, the company has the opportunity to utilize and take advantage (Knuverse, 2016).

Threats

1. Fast-Paced Technology

The main threat that the company faces is the fast pace of increasing technology in the market. In the present day, more and more companies are coming up with cutting-edge technology, which increases the threat of the company's products becoming obsolete. A good example is Bioid, which offers multimodal biometric authentication for both face and voice (Bioid Website, 2016).

Trends

1. Consumer Preferences

In the contemporary, success for companies in different industries is centered on one major element, customer service. With the advancement of technology and increase in cyberterrorism such as hacking, consumers want the guarantee that their information, possessions and property are kept safe. This is where Knuverse comes in as voice recognition and authentication increases the level of security a notch higher.

Historical Results

KnuVerse has been in operation since 2011. Over the past five years, the results of the company can be perceived through successful military-grade technologies. In addition, the company has expanded its scope to other commercial markets through voice-interface machines (Knuverse, 2016).

Competition

Direct Competition