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Peace of Mind Mobile Service: Marketing Plan / Marketing Plan for Service Providing Organization Name
Describe the target market. There are many opportunities for the company, emerging from the budding ad industry in mobile services, and increasing market demands for high-quality application processing chips; these will subsequently lead to increased demands for the firm's offering, and improve profitability. The company, however, needs to direct its key focus towards its weaknesses, and endeavor to increase profit margins. This can be done by drawing in more clients by means of satisfactory service. Additionally, the organization must closely watch any changing trends in technology, success patterns, and reasons for consumer brand switching for maintaining customer loyalty and making stable profits.
Identify the size of your potential target market
4 Is of Marketing
The cellphone service, Peace of Mind Mobile, is specifically designed for children. It includes features such as Internet safety measures and tracking capabilities, for parents to be worry-free when their kids use mobile phones.
Describe the target market.
The key target market for this service is parents, because of current emphasis placed by advertisers and sellers on customer brand loyalty. The advertising strategy of 'Peace of Mind Mobile' service inculcates in parents a feeling of security, appropriately influencing the niche market of the firm. Competent personnel skills and technology utilized by the firm also form a great means for targeting parents (Article Institutes, 2015).
Identify the size of your potential target market
Peace of Mind Mobile service has an immense potential market, comprising all parents. Individuals of the Baby Boomer era are now, typically, parents to college-going teenagers, or have little grandkids; this age group is now encountering parenthood needs, unique to the 21st century. Parents belonging to Gen X are normally drawn to services, which offer easy solutions to everyday issues, whereas Millennials -- the youngest of parents today --are more responsive to emotional advertisements and well-being-enhancing services. The mobile service, Peace of Mind Mobile, is capable of catering to all generations of parents by ensuring child security through leveraging of internet safeguard and tracking capabilities (Article Institutes, 2015)
SWOT analysis
Strengths
Design and Innovation
The 4Is of Marketing
The set of decisions a company must take prior to introducing a novel product or service into the market is known as marketing mix. There…
References
Article Institutes. (2015). The Parent Trap: Marketing To Parents. Retrieved from https://www.artinstitutes.edu/blog/the-parent-trap-marketing-to-parents on 4th November, 2015
Rivers, C. (2010). Marketing Services - The Four I's of Service. Ezine articles. Retrieved from http://googleweblight.com/?lite_url=http://ezinearticles.com/?Marketing-Services- -- The-Four-Is-of-Service%26id%3D4494283&ei=aw4ud-kx&lc=en-IN&s=1&m=101&ts=1446684103&sig=APONPFkTFlh7NOgqbm8KHfkm3eEgpqk1jQ on 4th November, 2015.
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Safety of participants; 2. Welfare of participants; and, 3. Quality of course offerings. Critical Issues The critical issue facing this enterprise is the need to provide a rigorous and challenging survival course while ensuring that its features are safe and that all participants will be able to complete the training with support and will find the experience empowering, exciting, satisfying and even fun. Marketing Strategy Mission The mission of the survival course instructions provided by the
There is also the potential to expand the product line beyond the initial Tablet PC to support more advanced and customized configurations through the build-to-order strategy. There is also a very significant upside potential with accessories as well, which could become very high margin in the future. Finally there are significant threats from Apple and others who also are seeking to create a dominant market position for themselves in
In order to be known into the market place and as a new entrant, the company will provide its target market with an affordable cost while providing them a high quality products and services. The company will be given the customer and client a price that is lesser than its competitors so that the consumer will be enhanced to buy and patronize the Global Smart Card. Each card is
As their actions will have ripple effects upon the entire distribution channel, having an impact upon the success of the product. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company. The distribution strategy that is being utilized will help to identify a target market for the MLX and allow the company to achieve its different marketing objectives. What is happening is the competition
Marketing Plan for New Product Marketing Plan: Dove Anti-Dandruff Shampoo Marketing is an incredibly important function for any company (McCarthy, Perreault, & Saphiro, 2002). Whether the company is a small, sole proprietorship or a large corporation like Unilever, proper marketing is what will set a company (and a product) apart and keep it fresh in the minds of consumers. In order to have good marketing, a company has to have a plan