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In a democracy like American where freedom of speech is enshrined in the Constitution, this view takes on a certain reality in that the news and views disseminated by the media may not always be factual or true and the reader or viewer has to be very discerning in what they read or watch. A study on this subject entitled Mind control and the media states that while the invention of printing is historically linked to the rise of democracy in the worlds and in Media, yet, "...this does not mean that the mass media inherently serves democracy." (Gannaway)
This article goes on to articulate a view that has become reiterated in many other studies of the media with regard to the potential that the media has to present false and biased views to the general public. The study also repeats a view that is central to the...
"In today's world, media are vulnerable to manipulation by political authorities and economic forces. They are not inevitably an agent of democracy." (Gannaway)
Gannaway also explores another issue that relates to the different ways that the mass media influences the public. This refers to the fact that different areas of the population perceive and view the media in different ways. Access to information is not always the same for all areas of population."... even in wealthy, literate democracies access to information is not universal. Patterns of media consumption and political participation differ enormously for various incomes and social classes. Thus even in open societies poverty and illiteracy can be barriers to media experience."
Media on the U.S. Society Some years ago, if someone asked us to name the sources of media present in our society, we would easily be able to do so. However, today media has extended and become much more widespread than it was before. With the process of globalization that has encompassed the entire world, came the concept of media and the need to stay in touch as the infrastructure
measures taken by governments and concerned authorities in disseminating information about impending natural calamities is a laudable gesture. It shows the care of the authorities towards its subjects appreciably. These communiques passed on through the many media are useful to not only take preventative measures and warding off more casualties when forewarned but also undertake rapid rescue actions where a calamity has struck. Natural calamities have both immediate as
Media Influence on Values DEEPER FACTORS DO The media does not influence our values Majority Views on Media's Influence on Values and Morals According to the 2007 Culture and Media Institute report, a high 74% of Americans attributed the decline of the nation's moral values to the influence of the media in the past two decades (Fitzpatrick, 2007). Of this number 64% considered the media an important force and factor in shaping moral values.
17). He is disgusted that news executives that direct what should be covered are less interested in "what's happening in Afghanistan" but more interested in "Michael Jackson and Laci Peterson" (Fenton, p. 20). What are the excuses TV executives, editors and producers give for focusing on scandal, sexual trysts, and embarrassing situations for celebrities? Fenton claims that those "gatekeepers of the news" will tell anyone listening that "the average [viewer]
This implies that it will bridge the existing gap between practice and research and shift of sports activities from clinical models towards educational models. Apart from this, the sports media professionals will focus on important issues such as taking into consideration gender and social issues and interdisciplinary relationships to shape the face of the sports media in the future (Ryba, 2005). It is postulated that the constantly changing needs of
G. politicians, movie and rock stars, etc.). Indeed, the combination of social networking sites and an abundance of cellular services and phones has even changed the socio-political landscape in countries that do not have an open or democratic regime (e.g. protests in Iran, etc.) (Friends, Fans and Followers, 2011). The role of social networks have changed the way marketers and politicians view their audience, communicate with them, and even interact. Since