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McDonalds
I chose McDonald's because it is a brand that is larger than simply a fast-food hamburger chain. McDonald's is the global leader in hamburger fast-food restaurants, serving almost 60 million customers per day. McDonalds' are operated as a franchise, an affiliate, or a corporate store. They have over 32,000 locations worldwide, were founded in 1940, and posted an approximate sales revenue over almost 25 billion in 2010. They are a quintessential American institution, a brand, and a symbol of economic forces that reach into global markets.
If we think about what it takes to serve 60 million customers daily, it is astounding. McDonald's needs beef, and sources it from a number of world-wide providers; fresh produce, condiments, paper products. In addition, from a marketing perspective, the global arches are seen as icons of American life from the 1950s on. One can get a McDonald's meal in almost every country in the world, some with individual flair, but most serving a basic and consistent set of meals. In addition, McDonald's has also become iconic with what is wrong with the fast-food industry. Witness the film, "Supersize me," and others -- pointing to the lack of appropriate...
They produce food from 6am to late night drive-through in almost every country of the world; breakfasts, now espresso; lunch; kid's meals; dinner. They have expanded their menu to include salads, deserts, and typically feature a special of some kind. They continue to expand their product line based on consumer changes and demands. Their model is based on the idea of getting a portion of the consumer's dollar -- so when consumer preferences moved towards espresso drinks as well as coffee (largely due to Starbuck's), McDonald's went the same way. As critics of meat became more vocal, they offer salads, wraps, and lighter…
1. Take a look at the "big Ideas" in the powerpoint presentation from the background materials (click here). Try to apply one of the big ideas to your firm in the way it operates.
See: http://www.mcdonalds.com/us/en/our_story/Corporate_Info.html
See: http://www.thefilmjournal.com/issue9/supersizeme.html; http://www.independent.co.uk/news/science/fast-food-is-addictive-in-same-way-as-drugs-say-scientists-607073.html; Schlosser, E. (2001). Fast Food Nation. New York: Houghton.; http://www.salon.com/audio/nonfiction/2002/05/03/schlosser
McDonalds The firm I chose is McDonalds, and I chose this company for a few different reasons. The first reason is that this is the top franchise operator in the world, and one might as well learn from what the best do. McDonalds basically invented the modern franchise, back in 1955, and over time have perfected the concept. The second reason is that there is a wealth of information available. Some
McDonald's Corporation This is an attempt to study the history and development of one of the great institutions of United States and a part of the images of the country that has spread in the whole world. As is well-known, the dominance of the world by United States came after the Second World War when the traditional leaders of United Kingdom and Germany lost their predominant positions due to the destructions
McDonald's Corporation: Assessment Of Process Strategies Assessing McDonald's Process and Location Strategies: Best Practices in Quick Service Resturants (QSRs) McDonalds' Corporation has over decades of experience with its supply chains, sourcing and procurement networks learned how to create an optimally balanced fulfillment network to support is thousands of QSR locations globally. In order to achieve the economies of scale the company has been able to rely on for continued profitable operations, the focus
McDonald's And Hardees In a recent visit to two competing fast food franchise restaurants, McDonald's and Hardees, there were many different operational processes that were identified. For example, McDonald's has a more diversified menu that caters to more consumers while Hardees by contrast seems to utilize more of a niche strategy. Both operations seem fairly efficient and effective towards the operational goals that they seem to promote. I think they are
Strategic Organizational Communication Description of the Organization In this discussion, my organization of choice will be McDonald's Corporation. On its website, the firm describes itself as a "leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day" (McDonald's, 2014). Like any other company keen on reflecting its intentions, McDonald's has a clear and precise mission statement that reads: McDonald's brand mission
Strategic Management at McDonald's McDonald's Strategic Management Strategic Management at McDonald's Strategic Management at McDonald's McDonald's: Introduction Organizational Structure and Corporate Governance Industry Sector Analysis Michael Porter's Five Forces Model Key conditions in the External Operating Environment of McDonald's and its Industry The Value Proposition on McDonald's Products Financial Performance SWOT Analysis for McDonald's TOWS Matrix for Alternative Strategies BCG Growth Share Matrix for McDonald's Marketing, Financial, and Research & Development Strategies McDonald's Leadership Joint Ventures, Strategic Alliances, and Partnerships Performance Measurement Methods and Benchmarks Recommendations References Table of Contents Sr.