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Media Persuasion
Compare and contrast the media theories presented in the chapter. Using your experience with media, discuss the degree to which each explains your relationship with media.
Theorists such as Walter Ong focus on the importance of the medium through which persuasive and other types of communications are conveyed. The electronic media conveys a sense of intimacy. It is possible to follow a politician on Twitter, as well as listen to his or her more carefully-crafted formal speeches. The Internet allows people to gain access to everyday people through reading blogs, as well as media sources from around the world. But the Web can be deceptively intimate, and also only transmit a fairly shallow and superficial presentation of issues because the information must be conveyed quickly. The Internet has undoubtedly contributed to the polarization of the current political environment in America. If desired, people can simply read websites and listen to politicians with whom they agree, rather than be exposed to a balanced perspective on a platform geared to a more general audience. The proliferation...
This denatured some of the confrontational, persuasive power that used to characterize earlier face-to-face debates. Housing someone in your living room via television makes them seem like a friend. However, the Internet has enabled people to communicate with celebrities and television figures alike, as well as merely listen to them in their homes. This demystifies public figures' mystique and breaks down barriers of civility. Instead of the "fireside chat," confrontation is very easy online with a point and a click. Even when conversing with intimates, it is very easy to say things one does not mean online. This is even more the case when one is "talking" on a political message board, where exchanges get heated very quickly, as posters are shielded by their anonymous status.
Q2. Compare and contrast the definition of persuasion provided in the chapter with…
references make the audience more open to hear what is said, and moved to agree with the persuader. These referents also encourage identification with the speaker.
The spin that often surrounds war, is fundamentally damaging even if it is intended as damage control for the nation as a whole, or at the very least the leaders of the nation. Public Belief It has been hinted at within this work that the old adage, the public does not necessarily believe what it hears, but it hears what it believes is at play when it comes to media. As
Slumdog Millionaire contains numerous violent scenes that adults are the most likely audience for this theatrical film. The scenes showing the police brutality in India depicted violence. They showed Jamal being interrogated rudely and tortured. The tortures included Jamal's head being forcefully submerged, Jamal being brutally beaten and later on electrocuted until he was unconscious. Other scenes that showed violence included killings showing Jamal's brother shooting people. A disturbing scene
feminist rhetorical theory. Women have been historically minimized and isolated by the domination of the patriarchal majority. Although women have been able to make a degree of progress, finally achieving positions of social and political power, the number of women in these high offices is still far less than the roles that are filled by man. Modern women, far removed from the "angels in the house" of the Victorian
magic bullet theory" -- sometimes called the hypodermic needle theory -- holds that when recipients of broadcasted information are separated from one another they are extremely susceptible to the messages that they are receiving; theses messages can drastically influence their opinions as well as their perceptions of reality. "Agenda setting scholars corroborate the fact that our dependence on the media for news and information has shaped and reinforced our
Mass Media and Congressional Campaigns in U.S. This is a study on the mass media principles and how they are used in congressional campaigns in the U.S. It has 12 sources. In view of the strong economic-based relationship that exists between the congressional elections and the mass media, more rigid laws need to be established in addition to a screening process for each candidate through which they all have to pass in
" (Iyengar, 2001) Lastly, the manner of presentation of a news story "significantly affects its ability to set the public agenda." (Behr and Iyengark 1985; Dearing and Rogers, 1996) Concluded is that: "In the current regime, American politics is almost exclusively a mediated experience. The role of the citizen ahs evolved from occasional foot soldier and activist to spectators. Those who seek public office invest heavily in efforts to shape