Social Innovation Workplace the Role That Social

Social Innovation Workplace

The role that social innovation plays in the global marketplace

It is clear that online marketing is becoming popular in all global corporations. Just as most things in life have shown significant progress, companies such as Wal-Mart and Apple are seeking for convenience. Wal-Mart and Apple have taken note of this and are offering online marketing and display of products. While marketers have an option of making sales through online-based infrastructures such YouTube, Facebook, and Twitter, they have a wide range of variety in the market place. This makes us wonder about the pros and cons of online media (Roberts, 2007).

Marketers with busy schedules throughout the day are able to continue with their sales and marketing efforts through online strategies. Here, customers are potential customers can log onto such as Facebook and Twitter at their convenient time and bump into adverts selling products and services. Regular online posts and updates about services and product offerings may be scheduled. Customers can make online purchases in the morning, at midnight, on a weekend, at work, or the convenient time of the day. Marketers can also make sells at their office or homes comfortably or anywhere they can get computers and internet connection. This enables them to work away from office without long and tiresome commuting to the workplace. This is an advantage to businesses intending to reach out to a new market; this approach can attract a caseload of customers who prefer to order goods at the comfort of their homes or offices (Roberts, 2007).

Online marketing has evolved greatly over a period. What was considered in the past a substandard form of marketing, is now viewed equally as of the same standards as regular in person-to-person marketing. Many market segments will consider companies that are capable of keeping up with modern technology advances. The current modern world maintains that almost any kind of business can display its goods online. A business with no online options might look out dated in the modern business society shaped by advances in technology. Even customers intending to become loyal to a business may perceive a lack of online innovation as a sign of a business not advancing with the modern world (Roberts, 2007).

Many institutions are usually located in places where physical expansion is a serious challenge or even not possible. This situation leaves them with limited space to facilitate smooth operations. For example, a school located at the center of the city might not be able to expand by building additional offices or classrooms to accommodate increased intake. In this case, by offering online classes, students and faculty can attend classes from their homes; the institution can expand their intake without the need to expand their physical facilities. Such an institution can reach out to students who are shy in asking questions since they can ask without having to face their teachers. In this case, online learning makes it necessary for students to get almost immediate feedback to their question (Mulgan, Tucker, Ali & Sanders, 2009).

Many of the disadvantages of online marketing are directly related to one characteristic of online marketing; this is reduced interaction between the sales force and the clients. Customers can only get information from specified source media content, hence having limited or even no opportunity at all to exchange information and ideas with the marketers. Absence of non-visual cues may lead to misunderstanding of information when is transmitted or even delay. In addition, it hinders clients and marketers from exercising interpersonal skills and developing self-confidence when making work presentations. The advantage that can be used in workforce (Mulgan, Tucker, Ali & Sanders, 2009).

Best practices that a U.S. company can use abroad