Brand promotion communication between Double Talk Company and Living Events Company

Message Communication Process.

Messages communication process

Message I

Marketing Manager,

Double Talk Company.

Programs Director

Living Events Company.

Double Talk Brands Promotion

I would like to hereby bring to your attention the intention of Double Talk Company to work together with you in the bid to make our brands more visible in the competitive market. This bid to collaborate with your company in brand promotion is against the background of more players coming into the communication arena, a field that is our main stream.

The decision to collaborate with your organization was also reached at by the board of directors after noting the outstanding work that you have engaged in with other organizations in the same field and various fields. Your company in our opinion is best suited to ensure our brands are visible and the detailed services and provisions that we offer are well understood. This is due to the successful campaign that you ran for the Farmyard Foods International that saw their entry into the market effective as new player in the sector.

Re: Double Talk Brands Promotion

We would like to recognize your letter of enquiry that expressed interest in our company taking up the brands promotion endeavor for your company. It is our pleasure that the services offered by our organization satisfy the client and the market needs as well, prompting the larger interest in them by many more companies, yours included. Your organization has been in our list of consideration for quite some time in terms of forging a working relationship with you, since it is one very significant player in the market and a potential partner in ensuring our longevity in this market niche.

It is with these in consideration that I would like to inform you that the request has been positively received and accepted. Kindly find attached the quotation of the various services that we offer in relation to the type of company as yours. Feel free to contact us for any clarification. Our senior sales executive and the legal affairs manager will visit your organization for the finalization of the agreement and explanation of finer details that are therein. Looking forward to working with your organization.

Analysis

The above business message is a reply to an enquiry for the services of the Living Events Company by another organization. The sender of this reply is the programs director who is in the best position to respond to the enquiries of such nature that come from other organizations as he knows the full calendar of the programs that the company runs.

The Email is a confirmation of the possibility of working together with the recipient in the business venture of brand visibility and promotion.

In the above communication process, noise was minimized as there was clarity of details as well as the reliability of the media. The only noise that could arise is the time taken to reply as the programs manager could be having a huge number of mails to attend to and hence could take time to reply to this mail in particular. The other aspect that could be considered as noise in this communication is the inability to give exhaustive details to the recipient hence prompting the programs director to promise to send a team to the recipient to finalize the finer details.

Message III

Riley Fabrics

9351 NW 89th Street, Vancouver, Washington 63785

www.rileyfabrics.com

January 8, 2012,

Mr. Jill Barry,

Director of operations,

Twist Carpets,

100 Main Street,

Dear Mr. Barry,

As indicated in our new letterhead above, the organization recently changed the name of the company and of business from Rivatex Fabrics to Riley Fabrics. This change of name was occasioned by the numerous imitation of our company name and corruption of the name for unscrupulous business gains despite the patent being in place. Kindly note that the logo has also changed consequently and these are the new details you will be getting on any official letterhead and correspondences henceforth.

There has however been no change on the management system and the company will be providing the same products and services in the fabrics industry as before, a trend that has helped build our reputation in this industry.

Kindly assist us by notifying the relevant departments within your organization like the accounts department as well as the marketing department, so as to avoid any would be confusion in the future.

We sincerely thank you for continuously being our very valued clients and your support in every business relationships that we have forged together. Your unwavering cooperation on this very salient matter will be highly appreciated.

Melanie Cindy,

Director, Riley Fabrics.

Analysis

This is an external memo that was sent from one organization to another. The purpose of the memo was to notify the recipient of the change in the name of the organization that sent the message. The receiver of the message was the client who is of significant standing to the sender and hence needed to be notified of the changes.

In this case, the message, though a business message, it was more of a notification on the change of name of the company. The environment around which the external memo was sent was on official capacity and official format hence the use of the structured formal language. The technology that was use was a PDF document sent via Email. The possible noise that this mode of communication would get was the lack of immediate attention since it lacks urgency, this would see the Director of operations not inform the other concerned people in the accounting department of the changes as is required in the memo. The expected feedback I this situation is a reply of the recognition of the changed name.