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Milacron Inc. is a leading supplier of machines and tools for metal and plastic industries throughout the world. They are also renowned for their industrial fluid solutions and carry a niche market in this area. Milacron.com is a business to business ecommerce website which is primarily designed to be informative to industrial customers and includes all the technical details of their various plastic products, industrial fluids and tools used by metal working industries. The website is primarily a marketing tool that involves information collection (from customer) and customer followup. The website has different product categories with individual links that take you to product specific information. Potential buyers can request for additional product information by filling up the information request form.
Online catalogs are available for most of the products and along with the technical information pertaining to a product, detailed sales contacts are also provided so buyers can call up and discuss the sale details. Though the company offers thousands of...
For example a buyer interested in the "Blowmolding machinery" can navigate through the link and locate the closest dealer and the contact information from the webpage. Some of the products however like the 'Master Unit Dye' injection molding systems can be directly ordered online from the links provided. In most of the WebPages there is a 'Contact Us' link which can be used to receive more information about a product. To place an order the customer can contact the local distributor using the detailed contact information provided in the webpage.
Ebay
Ebay is world's largest online auction, sales and Services Company with millions of products sold everyday. After a simple registration process members worldwide can buy or sell their goods through the website. Ebay offers selling, 'bidding and buying', promotional listings and other payment and…
EBay: A Case Study Analysis Letter to the CEO Dear CEO: The face of ecommerce has been changed by the creation of a global online marketplace. eBay has provided consumers an opportunity to not simply survive, but to thrive. eBay has established a forum for buyers and sellers to untie in and form a community. The online marketplace has established a safe and secure online marketplace where traders can exchange goods and services
EBay PayPal Merger Growth in business comes from the joining of synergy to produce savings and necessarily growth, which lead to better profits. EBay is one of the greatest creations of the Internet in buying and selling, and it seems to be a continuously growing operation. The approach to the potential user is extremely friendly; the site gives good quality products which builds up the faith of the customers about the
New methods like the peer-to-peer bump technology and mobile payment systems in offline stores are aimed at the future. EBay has been developing applications for popular devices like the iPad and the iPhone along with specific sections dedicated to clothing, electronics etc. which indicate a positive step towards the future (Donahoe, 2010). Since EBay has its revenues coming mostly from North America and Europe (48% and 41% share respectively),
Further, eBay's gross merchandise volume - the amount of goods passing through eBay's various marketplace platforms -shrunk by 22% in the last quarter (Buley, 2009). The company had misjudged the potential compatibility between Skype and the Marketplace business (Burrows, 2009). EBay sellers were uninterested in phone chats with customers (Barret, 2009). Although the company has announced that it will spin off Skype via an IPO, next year, the economic environment
EBay is an online auction website, and pioneered this business model. eBay runs its website, in multiple countries, and acts as an intermediary for buyers and sellers. The company earns its revenue by charging for listings and taking a profit on transactions. eBay has 128 million active users around the world. It also owns PayPal, which is a leading online payment site. eBay was founded in 1995 and has remained
In October 2009, "eBay announced layoffs of 10% of its 16,000 workers" (Fowler 2009, p.1). Because eBay makes more money from expensive transactions, it is shifting its 'common standing' or overall plan to focus more on large sellers, rather than small, quirkier, or independent businesses. "Mr. Donahoe is shifting the site's emphasis away from auctions and toward fixed-price listings. The moves have divided sellers, some of whom complain that big