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Mobile Devices and Importance of Research
The importance of this research surrounds the manner in which mobile devices are transforming modern life -- not just smartphones, but tablets, smaller laptops, integration into automobile and televisions and a commercial transaction that will top $3.2 trillion by 2017 compared to $1.5 trillion in mid-2013. This is astounding when one realizes that a sampling of consumers from some stores show that 80% of their clientele use their mobile device to do research and over 1/2 of those surveyed used their mobile device for some sort of shopping resource in April 2013 (Dishman, 2013). Since 2010, in fact, was a watershed year for merchants and the idea of increasing their presence for mobile devices; in fact merchants are increasingly looking to increase their mobile presence based on the fact that the costs are far less than many overly...
(Siwicki, 2011).
While there has been a decent amount of research in the last decade or so on e-commerce, much of it has ignored the m-commerce area. The Internet mobile handset has now engendered worldwide penetration, largely due to its personal nature and sophisticated communication technologies. However, it is important to note that unlike e-commerce research, empirical research into m-commerce is still in its infancy; often reasoned due to the lack of standards in terms of concepts, theories and overall psychological paradigms that fit a scholarly approach to the data (Okki, 2005). Our approach to the research will expand the paradigm of definitions of mobile services classification that will build upon research from a 2005 attempt to classify and define the research. To completely understand m-commerce within a global…
Works Cited
Barnes, S., et al. (2002). Wireless digitial advertising: nature and implication. International Journal of Advertising, 21(2), 399-420.
Dishman, L. (2013, June 27). Three Important Development for the Future of Mobile Commerce. Retrieved from Forbes.com: http://www.forbes.com/sites/lydiadishman/2013/06/27/three-important-development-for-the-future-of-mobile-commerce/
Klleijnen, M, et al. (2004). Consumer Adoption of Wireless Services: Discovering the Rules while playing the game. Journal of Interactive marketing, 18(2), 51-61.
Nysveen, H., et al. (2005). Intentions to Use Moble Services: Antecedents and Cross-Service Comparison. Journal of the Academy of marketing Science, 33(3), 330-46.
Siwicki, B. (2011, April 25). Half of reatilers say m-commerce is important to achieving strategi goals, survey says. Retrieved from Internet Retails: http://www.internetretailer.com / 2011/04/25/half-retailers-say-m-commerce-important-strategic-goals
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