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¶ … Mother Nature
Product: " SUN-CREAM " Each student working established Health wellness company sells products Australia the product a consumer product (B2C) existing health wellness market Australia ( confirm proper research, health area fact a viable Australian market).
Sun Cream Analysis
Segmentation variables
The segmentation step in the marketing strategy refers to determining which variables must be used in addressing the market of the product in case. The most important variables addressed in the case of the sun cream produced by Mother Nature are represented by demographics, like age groups, gender, educational level, income, and social class (NetMBA, 2010). Other variables used in this case are represented by geographics, like location and climate.
Profile market segments
The most important customer segment addressed by the sun cream is represented by women aged 18-25. These customers have medium incomes, medium to high education, and like to spend much time at the beach where they need sun protection. Another important segment...
The company must also address the customer segment represented by women aged 36-45 that are oriented towards healthy lifestyles, and require sun protection when going at the beach. Other customer segments that must be addressed by the company are represented by young people between 14-18, and by individuals aged 46+.
Customer segments evaluation
1. women aged 18-25
2. women aged 26-35
3. women aged 36-45
4. young people aged 14-18
5. individuals aged 46+
Target market
It is recommended that the company focuses on the customer segment represented by women aged 18-25. These customers have medium to high education, and medium incomes. They like to travel, and spend a lot of time at the beach. In addition to this, they are interested in having healthy lifestyles. These customers are also interested in purchasing organic products. Therefore, they are likely to be…
Reference list:
1. Key Economic Indicators (2012). Australian Bureau of Statistics. Retrieved August 13, 2012 from http://www.abs.gov.au/AUSSTATS/[email protected]/mf/1345.0"opendocument"opendocument#from-banner=LN.
2. Market Segmentation (2010). NetMBA. Retrieved August 13, 2012 from http://www.netmba.com/marketing/market/segmentation/.
Price
Quality
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