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¶ … motivated audience has positive attitudes about the speaker and/or the topic. Motivated audience supports the speaker. They too can be moved inspired, stimulated and enthused through the persuasive efforts of the speakers: with a motivated audience a speaker directs and maintains their support.
It takes a skill to have this motivated audience. It seems to time that there must be two major determinants present: firstly, that the audience has need, o has some sort of contingency that it wishes the speaker to address. Secondly, that the speaker is skilled enough to arouse this needed. The first need not be present, but the second needs to be present for the speaker to bring it out and reinforce it. A boring or tedious speaker may simply squash any possible present motivation.
Speaking, it seems to me, has much in common with salesmanship. A marketing professional too endeavors to sell something. The way he does so is by attempting to show prospective buyer that the client needs the product or service that he, the seller, is offering. The seller endeavor to show client his need even though client may be unaware of that need. The seller then proceeds...
The seller tries to make the buyer motivated to the extent that the buyer will leap out of his seat and be prepared to offer almost any price for that item.
The speaker has corollaries to the marketing professional. There are some speeches that are excluded from that description, but in other speeches the speaker wishes to persuade the audience to adopt some sort of action or some sort of perception. To do so, he must motivate them and this is not simple given the fact that the audience is usually variegated, diverse mix of people who may be attracted to different belief values and opinions and may have different perspectives to not only the speaker but also to each other.
One of the most memorable pieces of advice that I have read about producing a motivating speech comes not from books on public speaking but from books on writing.
The author recommends that the writer should proceed in the following way:
Put it before them briefly so they will read it, clearly so they will…
Reference
Lyndon B. Johnson (1965) - We Shall Overcome - Speech Text
http://uspolitics.about.com/od/speeches/a/lbj_1965_15_mar.htm
Royal, B (2000) The little red writing book Writer's digest books, Oh. USA
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