Motorola Is an American Company

Motorola is an American company that has significant international experience, particularly in the marketing of cell phones. The company went international in the 1960s and 1970s with joint venture agreements with Japanese firms like Matsushita and NTT. As a pioneer in the cell phone business, Motorola was international from the outset of cellular phone technology, marketing phones in Hong Kong and China in the mid-1980s (Hostip.info, no date).

By the early 1990s, Motorola had manufacturing facilities in China and India and was setting up operations in Russia.

As a result, Motorola has extensive international experience. The company has both sold phones overseas and it has manufactured them as well. Motorola, in its history, has identified key emerging markets and sought to a build a strong presence in these markets as a first mover. Therefore, Motorola's experience overseas is extensive, and that gives the company an edge over competitors in many markets, because it has become more established and has more experience working in those markets.

In early January, 2011, Motorola split as a company. The mobile branch is known as Motorola Mobile and is a global company. Motorola's growth internationally was driven by its leadership in the early days of cellular phones. The company now maintains offices in fourteen countries around the world, including Canada, the United Kingdom, Dubai, Hong Kong, South Korea, Brazil and Mexico. The company also maintains a number of manufacturing facilities around the world as well (Motorola.com, 2011).

According to the company's 2010 Annual Report, its key markets are North America, China and Latin America. Western Europe is considered a secondary market, followed by others. North America accounted for 65% of revenues in Mobile Devices and 75% of revenues in Home.

Motorola already has established operations in Colombia. The company's subsidiary, Motorola Mobility Colombia SAS markets smart phones in that country, including the DEFY and it also marketed the Razr in that country as well. This means that Motorola already has a distribution network in place in Colombia, in addition to a marketing team that has experience working in the Colombia market. This bodes well for the company's market entry into Colombia. The new phone will essentially just be added to the existing product line and can be marketed through channels that are already established.