DIGITAL BUSINESS STRATEGY

Moving Enterprise

Introduction

It is common for people to relocate from one place to another because of various reasons such as job transfers, the need to explore a new environment, a growing family, etc. From time to time, organizations also face the need to relocate or move their operations to a new location. This presents lots of opportunities for a moving company focused on the specific needs of the market and keen on the application of the relevant digital business strategy.

The Business

The proposed business is a moving company that makes it easier for persons and organizations moving from one place to another to bring along goods and assorted items. The company intends to fully utilize various digital tools in the conduct of its business, i.e. in the identification of the ideal target market and satisfying customer expectations.

The company will offer a wide range of relocation-associated services including, but not limited to; packing the relevant items, loading them into specialized moving trucks, moving the items to the desired new location, unloading and unpacking the items, and finally helping with the arrangement of the shifted items in the new location.

Customers

The customers in this case have been broadly classified as those wishing to relocate or move from one place to another, and have items and/or assorted items that they would wish to shift to the new location. The company will offer its services across regions deemed to have high volume of prospective customers. To be more specific, the companys prospective customers are inclusive of;

1. Households or individuals seeking to shift/change their places of residence

2. Organizations wishing to shift their operating locations from one place or premise to another.

To gain better perspective of customer volume, the company will make active utilization of Googles Adwords. This approach has been selected owing to its low-cost nature. McKeown and Durkin (2016) note that this tool permits...…be seeking to primarily embrace a differentiation strategy. In adopting a differentiation strategy, the company will be seeking to ensure that customers can be able to identify its value proposition on the basis of its uniqueness. The moving industry is awash with tales of unprofessional staff and poor handling of goods/items (resulting in scratches, breakages, or outright damage). The company will strive to ensure that it hires trained and professional staff and deploys ideal equipment/tools to ensure proper handling of client goods/items.

Conclusion

To most persons and organizations alike, moving is largely inevitable at some point. It should, however, be noted that moving or relocating from one place to another could pose a challenge for most individuals as well as organizations. This is more so the case with regard to the selection of the ideal company from thousands that crowd this space. Organizations that focus on satisfying customer expectations and embracing a clear digital business strategy have greater…