Multi Channel Vs Focused Marketing Strategy Contradiction

Identify contradictory marketing findings or marketing ideas being promoted in the business or popular press or social media. Describe this contradiction and point to one novel explanation for why it exists. Put both the contradiction and explanation in your summary.

One marketing contradiction is that is heavily promoted within the business community is that need to be ever-present through multiple marketing channels. Here, the prevailing marketing idea being promoted is one of constant advertising and promotion across all channels of commerce. In theory, this marketing concept is believed to attract the maximum number of customers to a particularly brand. Although somewhat true, a much more nuanced and surgical approach to marketing is required. For one the strategy of constant marketing is unsustainable and can often dilute the brand of the business. This approach also strains very limited marketing resources too thin. From a business perspective this dilutes that overall message of the marketing campaign to begin with. It is much more effective to strategically target audiences and consumers through a much more tactical approach to marketing. This allows the business to focus and better understand their core customers. This also allows the business to cater their message and value proposition in a much effective manner for its core consumer. In addition, marketing resources are focused on their highest and best usage case. This in turn, ultimately increases the return on investment of marketing efforts.

Here, the contradiction is that an all-out marketing campaign across multiple channels is necessary to be successful in a much more digitized world. This is heavily promoted on social media and business publications who often have a vested interest in having businesses use their platforms for advertising. However, many and the most successful brands and businesses often have a focused message and focused marketing strategy