Nadler-Tushman Congruence Model (Nadler &

Nadler-Tushman Congruence Model (Nadler & Tushman, 1980) Analysis of Skype's Outputs Organizational Level Identification of Outputs Skype Company focuses on production of communication software that allows internet subscribers to communicate effectively and efficiently. This is in both instant messaging set-up and live chatting between two or more individuals across the internet globe. Skype offers software applications that are applicable to laptops, mobile phones, tablets, and iPads. These applications allow individuals to communicate freely and effectively across the internet.

The main output is the Skype software that enables the internet devices like computer, laptops, phones, and tablets to facilitate communication effectively and efficiently while meeting the needs of the subscribers. Skype offers services to facilitate calling, video chatting, conferencing, screen sharing, instant messaging, transfer of files, and creation of communication accounts. Total revenue level at the end of the financial year is approximately $860 Millions (Michaels, 2011). Goals The company (Skype) has the priority of enabling instant messaging and live chatting communication among its subscribers.

The mail goal of the company is to offer effective and efficient long-term communication aids to foster interaction between individuals with the Skype software. The other goal of the company is to be one of the main players within the technological market. This entails adoption of competitive advantage within the market and the industry. The company needs to adopt contemporary inventive and technological innovations in order to perform effectively within the market. The company needs to focus on the interests and preferences of the consumers within the market environment.

Skype's Performance in the Market The performance of Skype has been on the rise because of overwhelming use of the social networking platform. The current generation adopts the recent technological developments thus improvements in the performance of Skype within the market and industry. Skype focuses on different segments within the market in order to meet the needs and preferences of different consumers. This involves offering services to laptop, iPads, and tablets subscribers thus serving unique consumers in the market.

The segmentation system allows the company to improve on the total level of profits and revenue at the end of the financial year. Group Level Identification of groups within Skype Limited Skype Limited operates under identification of four main groups or segments in order to facilitate the needs and preferences of the market and industry. The four main groups are Calling, Video, Managing, and Messaging.

The calling group focuses on offering services such as facilitating Skype-to-Skype calls, phones and mobiles calls, calling of online numbers, conference calls, and Skype to Go number. The second group of the Skype Limited improves the level of communication among individuals through the introduction of video calling set-up. Video group offers services to allow subscribers to enjoy individual video calling, group video calling, and screen sharing activities. The third functional group is messaging. This group allows subscribers to send files, SMS, Facebook, and instant messages.

The third functional group is the managing aspect of Skype. This group offers two crucial services: Skype Manager and Skype Connect at the disposal of the subscribers. These functional groups by the Skype Limited offer services at different terms and prices. The pricing system of the group includes free, pay as you go, subscriptions, premium, special offers, and credit (Michaels, 2011). Outputs of These Groups The groups contribute to the achievement of the total revenues and profits levels.

The overall revenue level at the end of the financial year is approximately over $860 Million (Michaels, 2011). How to measure performance of these groups The groups operate on crucial goals and objectives that determine the direction of production and output levels. The Skype Limited would measure the performance of each group by determining the achievement of the goals and objectives.

If the group is capable of achieving its goals and objectives by the end of the financial year, it is deemed to have excellent performance in relation to other functional groups within the business entity. The Skype Limited would also measure the performance of the groups by evaluation of revenues and profit levels at the end of the financial year. This would give accurate financial position of the business entity at the end of the financial year.

Skype Limited would also measure performance of the group by evaluating on how the objectives of the groups meet the needs and preferences of the market. This would give the ideal position of the business entity within the market segments (Gomes, 2010). Individual Level What are some of the key individual functions? One of the key individual functions that enhance the performance of Skype Limited is the role of the chief executive officer.

He ensures that all operations and processes of the business entity are in line with the mission, vision, and goals of the company. He oversees implementation of new strategies and technologies in order to address the ever-changing preferences of the market segmentations. In order to this, it is necessary to have information about the market and the industry. This would allow the company to adopt competitive advantage thus enjoyment of the economies of scale.

What are their outputs? The outputs of the individual functions are in the form of increase in the total revenues and profit levels at the end of the financial year. Individual functions also operate towards enhancing the standards and quality of services to consumers. This would maintain the current consumers while attracting potential buyers and investors. How do these outputs contribute to the group outputs? The outputs of individual functions address the issues of group output collectively.

This is indicates that different individual functions come together to form groups output since these individuals are members of the groups within the business output. Goals and objectives of the groups are divided along the individual lines. Each individual performs his or her functions in order to meet the overall functions of the group. How do they measure individual performance? The measure of individual performance is in relation to the goals and objectives set at the individual levels.

This means that the individual must deliver on the set goals and objectives in order to perform effectively and efficiently. The other approach in measuring the performance of individual functions is by evaluating how they meet the needs and preferences of the consumer. This reflects on the total revenue and profit levels at the end of the financial year.