The major data items that Citizen's Gas should be incorporating into their system include: the number of customers they are working with, the customer rate structure and the heating factors. As far as the number of customers is concerned, this is when the company is estimating future usage among based on current demand. The reason why this data is important, is because it helps executives to determine, how much natural gas they will need to meet customer demand throughout the year. ("20.1 Adapted from CMA Exam," n.d.)

The customer rate structure is when monthly data is collected and sent to managers about changes in revenues. This helps everyone to determine if there are sudden shifts in usage. As a result, the level of data that would necessary for this to useful in decision making process is regular amounts of information that are collected and analyzed over long periods of time. Once this takes place, is when managers can compare the underlying trends with...

("20.1 Adapted from CMA Exam," n.d.)
The heating factors are when you are analyzing changes in demand based upon seasonal patterns. The reason why this data is important is because, it is providing everyone with information about increases in usage based upon weather related events and the calendar year. Over the course of time, this is creating a transformation in the business model of the firm and how various distinctions are applied. However, the level of data that will be necessary for this indicator to be helpful is the information must be collected during the course of several years. This will help to improve the accuracy of the forecasts being provided.

Bibliography

20.1 Adapted from CMA Exam. (n.d.).

Citizen's Gas. (n.d.).