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¶ … nature of how we use our mobile devices is changing dramatically with continuing innovations in technology (Hjorth, 2012). Smartphone usage is has been exploding all over the globe, with Europe reaching 31.5% of mobile users having a smartphone (Stone, 2012). Even in countries which have typically lagged behind in wide access to technology, like Bangladesh, have seen huge increases in smartphone users popularizing m-commerce (Islam et al., 2011). Malaysia is another major region that is growing tremendously in terms of m-commerce usage because of the increasing access to internet and smartphones (Chan, 2013). Smartphone users often use much more data and have an entire digital world at their fingertips which is empowering them in ways never possible within the realm of e-commerce with the huge increase in internet access (Sumita & Yoshii, 2010). With the rising trend truly solidifying itself, it is clear that...
Entirely new applications are now being offered to mobile phone users that help aid in payment and transaction history tracking, such as the loyalty card application and payment system LevelUp (Ginsburg, 2012). Innovative mobile applications are now even making cashing a check as easy as taking a snap shot on a smartphone and directly uploading it into a bank account (Mas, 2010). This makes it convenient for users, but also completely changes the game in regards to how money is processed in a new modern world. This also extends to transaction applications, like shopping carts and online auctions. The Elliptic Curve Cryptosystem (ECC) has recently proven…
Mobile Marketing The Utility of Mobile Marketing in the Hospitality Industry: An Evidence Based Approach What is Marketing? Categories of Demand Hospitality Marketing Mobile Marketing Case Study Questions and Data Collection Issues in Application of Mobile Marketing Mark Twain once quipped that, "Many a small thing has been made large by the right kind of advertising. The truth of this maxim is as true in today's marketing reality as ever. Marketing can be understood primarily as a business philosophy
Internet Self-Help for University StudentsQ1. The claim of the researchers is causal in nature, based upon the fact that the study attempts to determine the efficacy of using Internet? and mobile?based interventions (IMIs)�to reduce social anxiety disorder with an experimental design (K�hlke et al., 2019).Q2. The design was experimental, given that a randomized control and experimental intervention group was used (K�hlke et al., 2019).Q3. The hypothesis was that in university
The Latest Progress and Concerns Regarding Mobile Technology Auditing Abstract The relevance of mobile technology in today’s world cannot be overstated. This is more so the case when it comes to convenience and efficiency enhancement. However, as much as mobile technology presents numerous benefits for organizations operating in today’s increasingly competitive marketplace, it also introduces several unique risks. This text concerns itself with mobile technology auditing. In so doing, it will not
Environmental Analysis The overall market for software applications for the mobile phone is fragmented. This is mainly due to ease in which applications can be designed and distributed about customers. Many applications do not require large fixed cost investments. In fact, much of the cost of developing a mobile lies within the intellectual capital needed to create it. Much of this intellectual capital, which consists of labor, compensation, and benefits is
Mobile Device Management Change Initiative Plan With the growing volume of content, number of applications and information accessed via various devices, Mobile Device Management (MDM) initiative is vital in the management of the mobile enterprise. MDM is more than the ordinary management of devices because it includes system-centered functionality to manage and secure applications and data. MDM is a crucial element of the device life circle, encompassing the device software, hardware,
Mobile Computing: A Disruptive Innovation Whose Time Has Come The pervasive adoption of mobile computing devices, combined with cloud computing and the quantum gains in application software are creating a globally diverse collaborative platform. These elements taken together are deliver an exceptionally fast and pervasive level of disruptive innovation across all sociocultural and technology sectors (Bernoff, Li, 2008). The impact of this disruptive innovation is so significant that IT departments have