It therefore appears easy to blame Jeff Zucker, especially after his Jay Leno decision. Interestingly, the article appears to mostly focus on the feud between Zucker supporters and non-supporters, rather than upon the possible purchase of the network by Comcast. The only information about the two companies involved, G.E. And Comcast, occurs at the beginning of the article. I find this aspect somewhat confusing. It creates an expectation of further

S. (Larson-Duyff, p.412). As cable television increased the availability of youth-oriented television programming and children spent even more time in front of the T.V., several sociologists made observations similar to those previously published in connection with the amount of advertising absorbed by children in connection with their exposure to violence on the screen (Henslin, p.67). According to them, constant exposure to violence on television, (even if it was mostly fictional), corresponded

] Younger people (18- to 34-year-olds) are much more likely to view television news as mainly interested in serving the public interest (57.5% vs. 46.7%). Creating a local brand and attracting the most viewers is the name of the game in the battle for ratings and revenues. The local newscast defines the image of the station, and now more than ever local stations need up-to-date newscasts to keep audiences tuned in.

Johnny Carson's primacy in the history of television cannot be understated. Carson's thirty-year stint as the host of NBC's Tonight Show from 1962 to 1992 remains the measuring-stick against which success in the American media must be measured. As Bill Carter -- a New York Times journalist who wrote the substantial history of the machinations and fiascos that ensued when Carson announced his retirement, and the effort to replace Carson

Audiences and their equipment and expectations have changed, too. Many have DVRs, streaming video, portable television, and certainly hi-def or plasma sets. Therefore, not only do they expect higher quality programming and effects, but network scheduling is now a moot point. Audiences can also engage in repeat viewings, watching and analyzing more attentively, which leads producers to create "increasingly sophisticated narrative worlds that sustain and reward intensive fan involvement on

Soon the war effort worked its way into popular culture, just as the green movement it doing today. The key to a good media campaign is to use respected figures to promote the cause. Green is a rapidly growing phenomenon that has been dubbed "greenwashing" by advertisers (Makower). Lauren Zalanick, president of Bravo Media identified three key customers as the target audience of the green market. They include college grads,