Negotiating With Another Party. These

¶ … negotiating with another party. These types of negotiation include: direct, indirect, conflict, and cooperation negotiation. The most suitable type of negation strategy is selected in accordance with the situation in case, with the negotiator's style, and with the culture within the organization.

The direct type of negotiation strategy is used when the negotiator is in control of the situation and is sure of the results of the negotiation. The indirect strategy is used when the opponent is stronger. The negotiator uses psychological tactics that target the weaknesses of the opponent.

Conflict negotiation is another strategy that is common among negotiators. Jonathon Blocker has written an article on conflict negotiation strategies. The author focuses around the idea that negotiation is of extreme importance in reaching agreement in a conflict situation (Blocker, 2008). The writer further states that it is imperative to have suitable training in order to reach agreement status within negotiation situations.

The article explains the reason for which conflict emerges between the parties involved in the negotiation process. The divergent opinions about the situation's solution, results, or methods that the parties involved in the negotiation consider as being suitable for the situation in case lead to smaller or larger conflicts.

The author also provides advice on how to manage such situations. For example, it is recommended that the negotiator is able to formulate clear objectives that must be reached by the negotiation. This tactic is useful because it allows the negotiator to modify and adapt his terms while still being able to reach the initial objectives of the negotiation.

In addition to this, from conflict negotiation derive a series of negotiation strategies and techniques that can help the negotiator achieve the required objectives. One of these strategies refers to being an effective listener. This allows the negotiator to identify the terms of conflict, to establish alternatives that also satisfy the opponent, and to understand the opponent's point-of-view.

Conflict situation emerge in all working environments. Laboratories in pharmaceutical companies make no exception. Within such workplaces, small conflicts regarding the application of work procedures. In such cases, it is recommended that the employees involved in the conflict use conflict negotiation techniques in order to reach agreement in their dispute.

Cooperative negotiation is another type of negotiation strategy that can be used in case the conditions of the situations favor such a negotiation technique. Matthias G. Raith and Francis Edward Su have written an article where they provide a scientific approach to cooperative negotiation. The authors focus on providing a theoretical design and a practical implementation model that can be applied by negotiators (Raith & Su, 2000).

The main difference of cooperative negotiation in comparison with conflict negotiation relies on the fact that cooperative negotiation focuses on the common points-of-view between the parties involved within the negotiation. This type of negotiation encourages the negotiator to improve his communication with his opponent, to try to establish communicational bridges with the other party involved in the negotiation process.