Nerdwallet's Marketing Analysis and strategy

Competition Marketing strategies are longstanding, progressive-leaning approaches to planning with the key objective of attaining a sustainable competitive advantage. They are approaches that are employed laying emphasis on the business and marketing efforts. Our company faces direct and intense competition from Colloquy.com, Points.com, and Nerdwallet.com. The key marketing strategy employed by Points.com is points exchange through its website and company blog.

Consumers take part in several loyalty programs but the actuality is that the miles as well as points in all of these various programs never amass to amounts that in fact result to awards. In this regard, Points.com permits consumers to take all these various points and exchange them into whatever program is most valuable to them (Strategy Online, 2001).

In addition, the company has a Points Hub where consumers can gain more information regarding life at Points.com, obtain practical advice and insider tips for earning additional points, miles and rewards from their different favorite programs, and spending them prudently (Points Website, 2018). The strength of this strategy is that consumers can see that they are valued by gaining first-hand advice. However, the weakness of this strategy is that it is not effective unless the consumers visit the website of the company.

The main marketing strategy employed by Nerdwallet.com is content marketing. In the contemporary, NerdWallet has a ranking of more than 1.3 million keywords, which surpasses major competitors such as Wealthfront. The company launches a search engine optimization (SEO) campaign that unveiled a significant amount of traffic. The company has been able to construct an empire of financial information (Moskov, 2017). One of the key strengths of this strategy is that there is a high likelihood of the website being seen by consumers while using search engines.

By placing a greater focus on high quality creation, the business has the capacity to not only make advancements on their marketing efforts, but also in providing their audience with valuable and useful solutions to their problems. However, the shortcoming is that it fails to cast a wider net in seizing consumers as it solely considers those visiting the website. The loyalty strategy employed by Colloquy.com is loyalty marketing.

Colloquy delineates loyalty marketing as the determination to ascertain, sustain, and increase the yield from best consumers through long-standing, collaborative, value-added relationships. COLLOQUY has worked meticulously with its parent company LoyaltyOne, a prominent provider of shopper analytics and loyalty program strategy and activation, to provide its readers with the most pertinent, practical comprehensions into customer experience and loyalty. The company employs different marketing strategies. First of all, the company’s content and reports and published on LoyaltyOne’s website.

Secondly, the up-to-date insights from LoyaltyOne and COLLOQUY Speaks are delineated in social channels including Twitter, LinkedIn, and Facebook. In addition, the company provides its subscribers with a monthly newsletter (Colloquy Website, 2018). The key advantage of this strategy is that it is expensive and its diversity implies that it is effective. However, the downside to this is that it is not exhaustive as it does not consider other social channels such as Facebook.

The marketing strategy of our company, Groupon.com, is social media platforms such as Instagram, Pinterest, and Facebook. The key competitive advantage of this particular marketing strategy is that it falls in line with our target market. Specifically, we will be targeting the core millennial age group of individuals between the ages 22 and 27 years. These individuals are convenience or bargain shoppers that are more likely to download a smartphone app and take time to save money.

In relation to other corporations, Groupon.com’s strategy is efficacious owing to the reason that the company employs a great deal of social media to reach consumers and has been successful. It is for this reason that we deem that the strategy will be effective. Industry The information industry as a whole has different corporations employing various marketing strategies. One of the major companies in the industry is Facebook, which reaches its consumers through Facebook Ads.

Despite the fact that Facebook permits users to provide free content, the use of paid advertisements makes it possible to reach the best and targeted consumers. Facebook is able to drill down to individuals who are probably interested in what is being offered and endeavor to obtain more information regarding the company and the products and services (Edmondson, 2018). Amazon Inc. is another major corporation in the information industry.

In terms of marketing strategy, the company assimilates the extensive choice of products and services offered at competitive prices, fast transfer and excellent customer service.