The existence of Hawaiian Airlines as the only leading player in the North American airline industry provides an excellent opportunity for another company to operate profitably. This study provides a ten-year plan for Mokulele Go Airline in its quest to offer competitive services and eventually become an alternative unlike the current leader. The proposed services to be introduced and the new routes to be served by the new airline company seek to serve the newly identified market niche.
New Airline Company
Our new airline company intends to establish itself as a niche leader in the business travel industry. The company will constantly focus on trends of consumer needs and ensure the market gets excellent value proposition. We will provide customers with compelling value proposition such as 100% comfort and high degree of service.
Vision
Our aim is to establish ourselves as a niche leader in the overhaul travelling business. We will constantly focus on the needs and demands of middle class business travelers. We will offer the best standards of value proposition to customers.
Service
We will service 150 destinations in 37 countries across the world. Our new Airline will be the second largest airline in the industry. Our company seeks to become the leading international Airline and the busiest airport in the world. Our flights will serve destinations across the world (McCartney, 2013). We offer some excellent off-flight and in-flight services to passengers. Some of our services include:
Free entertainment inside the flight
Wi-Fi
Each passenger will enjoy personal video screen
Movie screens on overhead plasma
Our passengers will be given music, video games and movies
Free access to internet
Aircrafts
Our Airline is a pocket friendly carrier, which prides on easy booking, low fares, and no frills flying and on time services. With its headquarters in Hawaii, we offer more than 100 flights everyday to each destination in Caribbean, Florida, South, Central, North America, and Hawaii. Our airline is characterized by a variety of planes, which the company boasts as the latest airbus fleet. From the main hub of our company, passengers can move to destinations such as Bahamas, Dominican Republic, Jamaica, and Peru (Nicas, 2013).
A220 Aircraft: this is a mini airbus and it is the smallest aircraft that we use. It encompasses 130 seats, which are the biggest seats for this company. The seats feature six extra inches of headroom and legroom while the middle row has no seat. Despite being the smallest aircraft in the fleet, A220 boasts of the largest range of aircraft. Two galleys and two lavatories characterize it (Cameron, 2012).
A230 Aircraft: this year, we have embraced a new Airbus A230 aircraft to become one of the latest developments. A320 has a slight resemblance to A220 in terms of design. A230 is somehow longer and offers a seating capacity of 150 passengers. The major reason why this airbus is able to carry more passengers than A220 is its elongated body. Further, the airbus provides the biggest front seats and this leaves extra room for standardized leather seats. This airbus boasts on a range of 4,000 miles and two galleys and lavatories.
A231 Aircraft: A231 is the largest airbus in our company's fleet of planes. It has a total seating capacity of 240 passengers. As in A220 and A230, this plane features only six extra large front seats in the front row. This paves way for extra space for adding other standardized leather seats. This plane has a cruising speed of 630 mph, a range of 5,000 miles and characterized by two galleys and two lavatories (McCartney, 2013).
Routes
Based in Hawaii, we will operate on an overhaul of services from Hawaii to San Francisco, Delhi, Jamaica, Cuba, Grenada, Las Vegas, Mauritius, Nairobi, Miami, Washington, Boston, Shanghai, Cape Town, Johannesburg, Hong Kong, Barbados, Orlando, Manchester, New York, Togo, Mumbai, Sydney, Heathrow, and St. Lucia. Passengers who fly through London to Manchester are able to download their boarding passes on their mobile phones and use touch points, which makes their journey easy throughout the airports. This as an added advantage for the company is available online, printed passes and traditional passes. These fascinating benefits have been brought about by airport strategic, it, and E-business developments. This has met the demand and needs of customers who desire to use their mobile devices in managing their travel documents or those who cannot access printers (American Airlines, 2011).
We have introduced new flights to new markets of Hawaii to London via Heathrow and Manchester. The company will be operating five flights every day to London via Heathrow and Manchester (McCartney, 2013). These flights will be operating from the London terminal to Heathrow terminal and finally to London terminal using A231 plane. It is the first time for our Airline Company to operate on this route domestically forms Hawaii. This is a signal of a new era in this company, which meets regional needs for our overhaul services. Further, we provide the much-required choices for customers who fly between different cities. Manchester is our latest key airport with more than 70% of passengers flying to London and to majority of destinations we already serve such as Hong Kong, Cape Town, and Boston.
How the company is going to do things.
Our company seeks to be a market leader in the in Hawaii airline industry and globally. The company's targeted route network will enable it achieve these aspirations through the incorporation of destinations such as Africa, India, Caribbean, and the U.S. In the coming ten years, the company intends to scope as many awards as possible all related to quality service provision. This will eventually make it a leading airline operator in Hawaii (Cameron, 2012).
We are an independent airline company and our main successful competitors are the Hawaiian Airline on almost all the routes. Other players in this industry include Copco airlines, MBI airlines and United Delta airline. Our headquarters are based in Hawaii near Hawaiian airport with other offices overseas in Lagos, Tokyo, Hong Kong, South Africa, Caribbean, and U.S.. Our operation is based on two class of operation: economy class and upper class. The economy has been sub-divided into a premium economy and cabin, which covers all economy fares. We provide an array of facilities and services for the youth passengers (Nicas, 2013).
Compete with Hawaiian Airline
Competition in this industry will be harsh because we have been granted landing and take off slots to operate between Hawaii and London in a move to establish a new market niche. Previously, Hawaiian Airlines used these slots. We have struggled day and night to acquire the right to fly long and short distances, which is a huge challenge to Hawaiian Airlines. Our flights are battling for passengers across the global market and this means that we are offering some of the best flights and lowest costs. We provide our customers with an overhaul of services and they are entitled to enjoy the benefits generated by competition in the industry. Currently, we are working on a timetable with plans to introduce new flights to new destinations (American Airlines, 2011).
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