New Airline Company Our New Term Paper

Excerpt from Term Paper :

This venture will be executed on the key of obtaining the right combination. Through a strong corporate culture, the new airline will differentiate itself from other Hawaiian Airlines (Cameron, 2012).

Not just an airline but also a lifestyle: our company will differentiate itself from the traditional Hawaiian Airlines. Our customers will be identified with a lifestyle. We have employed the services of the lading interior designer to work on the interiors of our aircrafts. This designer is viewed as the most fashionable in the world (Nicas, 2013).

References

American Airlines (2011). Spots Highlight Ease of Travel Experience with American's

Innovative Products and Services. American Airlines. Retrieved on 13th Feb 2013 from http://aa.mediaroom.com/index.php?s=43&item=3340

Das, TK & Reisel, William D. (1997). Strategic marketing options in the U.S. airline industry

International Journal of Commerce & Management 7. 2: 84-98. Retrieved on 13th Feb

2013 from http://search.proquest.com.ezproxy.apollolibrary.com/docview/212798957

Cameron, D. (2012). Airlines Shuffle Marketing Alliances. Wall Street Journal. Retrieved on

13th Feb 2013 from http://online.wsj.com/article/SB10000872396390443294904578044533087758690.html

Nicas, J. (2013). AMR Stands to Gain Vast Route Network. Wall Street Journal. Retrieved on

13th Feb 2013 from http://online.wsj.com/article/SB10001424127887324906004578290440263035854.html?

KEYWORDS=Airlines+marketing

McCartney, S. (2013). A New Bundle Jungle for Travelers. Wall Street Journal. Retrieved on

13th Feb 2013 from http://online.wsj.com/article/SB10001424127887323926104578273933631888950.html?

KEYWORDS=Airlines+marketing

Sources Used in Document:

References

American Airlines (2011). Spots Highlight Ease of Travel Experience with American's

Innovative Products and Services. American Airlines. Retrieved on 13th Feb 2013 from http://aa.mediaroom.com/index.php?s=43&item=3340

Das, TK & Reisel, William D. (1997). Strategic marketing options in the U.S. airline industry

International Journal of Commerce & Management 7. 2: 84-98. Retrieved on 13th Feb

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