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¶ … toothpaste known as Crest. The toothpaste which was introduced back in 2008 by P&G, has accrued a remarkable market share because of its merits, nevertheless it has weaknesses worth noting. Of significance, it is patented using a harmless enamel-whitening component that brushes away stains from teeth and smoothly whitens them. It eliminates 80% of teeth stains within 14 days. Crest uses a packaging and logo designed in white and bright blue colors to attract adults seeking whiter, cleaner teeth and fresher mouth. This toothpaste is available in three sizes aimed at individual buying and case capacities aspects that guarantee suitability among different customers (Robertson).
Furthermore, there is remarkable availability of Crest to its end users as the product is offered for acquisition in drugstores, super-markets, discount stores for instance Target and Walmart, warehouse outlets, for instance Costco and Sam's Club, and numerous drugstore websites found online. This is advantageous, since the competitive aspect of the product's market needs an extensive distribution area in order to increase availability and sales (Robertson).
Crest leads the market in terms of radio...
Crest is one of the highly trusted household products, a value strengthened by the continued acceptance of numerous products from Crest by ADA (Robertson).
This paste-gel fusion gives an individual the freshness and cleaning of a gel and paste respectively, ensuring the teeth gets clean and smooth. In about one week's time of using the toothpaste, consumer reviews shows that one develops some major changes from their original teeth appearance. Apart from the teeth getting whiter, the gums also look healthier and the bleeding (if any) stops (Tisdale).
The toothpaste's composition, which consists of dual-action silica helps in polishing away surface stains and gently brightens teeth. The distinct paste-gel fusion offers the cleaning effect and the freshness that a gel gives, ensuring teeth feel clean and smooth. Its formula has a lower density, which gives a smoother feeling that keeps users brushing. It contains a unique mixture of ingredients which bring and endure freshness signal for extended durations after use (The Science Behind a White, Bright and Beautiful Smile 8).
There is an enquiry on the products' pricing; the toothpaste is not the cheapest in its category. Its price can vary from 3 dollars to $8,…
Works Cited
"3-D WHITENING: The Science Behind a White, Bright and Beautiful Smile." n.d. Web. 15 Oct. 2016.
Robertson, Ethan. The marketing mix.prezi.com, 2013.Web. 15 Oct. 2016.
Tisdale, Jerrica. Crest 3D white vivid toothpaste review. 2011. Web. 15 Oct. 2016.
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