Night clubs aren't just about partying and having fun; they are a lucrative business enterprise that offers investors a chance to target a youthful market segment. Night clubs are a service industry, and they share features of related service sectors such as bars and concert halls. However, night clubs offer two main services to the consumer: consumable goods such as commercial beverages, and entertainment. The entertainment in night clubs usually involves local or traveling DJs but can also include in-house entertainers, such as DJs and professional dancers. Major employees of the night club include bartenders, security staff, management, promotions, and hosting.
The target audience for a night club is youth between the ages of 19 and 30, of various genders and ethnic groups. Our product offers consumers quality affordable entertainment tailored to the tastes and trends of the moment. Keeping abreast of trends is therefore a key to our business's success. Advertising and promotions are often word-of-mouth once our club is established. However, when we are first starting out we hope to place advertisements in print publications such as local entertainment magazines as well as in the restrooms of local area restaurants.
Our nightclub will be located in a suburban area, which is why we offer free on site parking. We will also develop a relationship with a local taxi company, which can keep a fleet of cabs near the premises during opening hours. Because the night club market is highly competitive, we hope to offer our consumers something different, fresh, and new. For example, we are interested in developing a series of themed rooms for dancing, including one outdoor room with a tropical theme. We also hope to expand so that we can have three different DJs working each night, each offering a different style of music. With a state-of-the-art sound system and international DJ names, consumers will flock to our club. We intend to keep cover charges low except on nights on which we host international acts.
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