Non-Profit

Feed the Children Ad (TCA Media, N.d.) CONTEXT AND DESCRIPTION OF ADVERTISEMENT This ad most likely appeared in print newspapers or magazines. The top of the ad includes STOP in bold red lettering. This is obviously intended to get the reader's attention. The next line appeals to the reader not to "turn the page on me" -- as if the child was making a personal appeal to the reader. The rest of the information is framed the same way.

You don't know me We will probably never meet I need you to save my life All of these statements are made is if they are coming directly from the child who is making a personal appeal directly to the reader. However, the Feed the Children is obviously the intermediary who is making the appeal on behalf of the child. The ad states that the child is surrounded by poverty, war, disease, and death every day and that every year millions of children die because of this.

It does mention a specific situation, just that there are general things that affecting children worldwide. This background information is presented in a smaller font that is not in bold letters like the rest of the statements. You may be my last chance I don't want to die Again these statements are framed in the same fashion as if they are coming directly from the child. The ad appeals to the reader to donate $10 dollars which can feed "me or a deserving child like me" for an entire month.

Finally, the contact information is given as well as a picture of a child who is portrayed as making the appeal in the ads statements. III. ANALYSIS OF RHETORICAL APPEALS Reasoning (Logos): Your gift of only $10 DOLLARS can feed me or a deserving child like me for an entire month. The ad appeals to the reader to donate $10 dollars which can feed "me or a deserving child like me" for an entire month.

The organization has many different levels of donation amounts in which they accept -- in fact you can donate any amount that you like. The suggestion of ten dollars is most likely proposed to make the reader feel like it is an affordable amount. A donation of ten dollars would fit in most people's budget and the $10 DOLLARS is both presented in bold font and capitalized so that it can grab the reader's attention.

Finally, the contact information is given as well as a picture of a child who is portrayed as making the appeal in the ads statements. Emotion (Pathos): The advertisement tries to make it as if the child himself is making a personal appeal to the reader. This is undoubtedly to make the same kinds of emotional appeals that are made in the companies multimedia ads that appear on television. If one child is singled out then it has more of an emotional impact.

For example, if the ad said that there are hungry children that need your help in poverty stricken areas it would have less of an emotional appeal than something like "I need YOUR help now or I will DIE." The Feed the.