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Feed the Children Ad (TCA Media, N.d.)
CONTEXT AND DESCRIPTION OF ADVERTISEMENT The ad appeals to the reader to donate $10 dollars which can feed "me or a deserving child like me" for an entire month. Finally, the contact information is given as well as a picture of a child who is portrayed as making the appeal in the ads statements.
This ad most likely appeared in print newspapers or magazines. The top of the ad includes STOP in bold red lettering. This is obviously intended to get the reader's attention. The next line appeals to the reader not to "turn the page on me" -- as if the child was making a personal appeal to the reader. The rest of the information is framed the same way.
You don't know me
We will probably never meet
I need you to save my life
All of these statements are made is if they are coming directly from the child who is making a personal appeal directly to the reader. However, the Feed the Children is obviously the intermediary who is making the appeal on behalf of the child.
The ad states that the child is surrounded by poverty, war, disease, and death every day and that every year millions of children die because of this. It does mention a specific situation, just that there are general things that affecting children worldwide. This background information is presented in a smaller font that is not in bold letters like the rest of the statements.
III. ANALYSIS OF RHETORICAL APPEALS
Reasoning (Logos):
Your gift of only $10 DOLLARS can feed me or a deserving child like me for an entire month.
The ad appeals to the reader to donate $10 dollars which can feed "me or a deserving child like me" for an entire month. The organization has many different levels of donation amounts in which they accept -- in fact you can donate any amount that you like. The suggestion of ten dollars is most likely proposed to make the reader feel like it is an affordable amount. A donation of ten dollars would fit in most people's budget and the $10 DOLLARS is both presented in bold font and capitalized so that it can grab the reader's attention. Finally, the contact information is given as well…
Works Cited
TCA Media. (N.d.). Feed the Children Ad. Retrieved from TCA Media: http://thecrossagency.com/works/feed-the-children-ad-2/
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