Marketing jobs and economic trends analysis

¶ … Old economy job: Information available at

Wanted: Dynamic candidate for unique marketing job at one of Canada's premiere law firms

Do you have strong interpersonal skills? Can you work well in a team? Are you passionate about event planning and have experience working with MS Office Suite?

If you answer 'yes' to all of these questions, and are either-based or would like to relocate to Toronto, please read the following specifications.

Job title: Marketing assistant for a Canadian law firm

Location of job: Toronto, Canada

Possible salary bracket or range: $42,000-$52,000, commensurate with experience

Job description: This promotional job for a law firm requires "strong interpersonal and communication skills," the ability to multitask in a busy office environment, the ability to be a team player, and knowledge of MS Office Suite.

Job requirements or specifications: Five years of relevant experience; background in event planning preferred

Who to contact or where to send resume: Lana Driscoll at ZSA Legal Recruitment

New economy job: Information available at [http://www.marketing-jobs.ca/]

Thinking outside of the box in the era of web marketing:

Leading web-based animation company seeks an 'animated' director of marketing. If you live in Quebec and have demonstrated experience in increasing sales and online traffic read the following specifications:

Job title: Director, Web Marketing

Location of job: Quebec, Canada

Possible salary bracket or range: $45,000-$55,000, commensurate with experience

Job description: The client manufactures animated software for children. The Director of Web Marketing will report directly to the Chief Operating Officer as a 'thought leader' who will strategize how to improve online traffic and increase sales of the company's product online.

Job requirements or specifications: The candidate must be passionate, high-energy, and have five or more years experience in online marketing with a demonstrated, successful track record in marketing new products online.

Who to contact or where to send resume: Darren Raycroft, Consultant and Director of Research at the Bedford Consulting Group at Assignment 2-Activity 10: Summative marketing plan part 5

Mission: The mission of my proposed business will be to bring high-quality organic groceries at an affordable price to busy consumers through an online delivery service

Macro environment situation analysis:

Pros: There is an increased interest in eating healthfully and sustainably amongst the public. However, many people do not feel that they have the time to cook or shop, and tend to rely upon prepackaged or processed goods to feed their families. My business would allow consumers to order online and have groceries delivered to their door after work. This would circumvent the need for shopping. The product range would stress organic and seasonable produce and farm-produced meat and dairy items.

Cons: Because of the downturn in the economy, many people are cutting back in the 'small luxuries' they allow themselves in their lives. Cutting back on food costs is one of the first ways that people tighten their budgets.