Applied organizational psychology in hotel recruitment: a case study

¶ … Organizational Psychology

Among the challenges faced by Borgata in the months before its opening was the daunting task of hiring 5000 employees. Hiring 5,000 employees in just a few months is a challenge under any circumstance. The massive recruitment process at Borgata was made more difficult since it did not have a physical employee center within Atlantic City, it was hosting the development data center about 100 miles away and therefore they needed to complete the process of hiring through the web. In order for Borgata to find high quality employees enough to fill the required positions they had to engage in a creative recruitment campaign which led to 30,000 well qualified job applicants (Overman, 2004). The Borgata Casino and Spa was a perfect example of an entity that required a large volume of personal that are of high quality within a very short timeframe. Casinos are highly competitive businesses therefore have to obtain customer loyalty through the ability of providing customers with best experience so as to retain their market and gain a good share in the market. When casinos are opened they lead to the creation of a buzz since customers that check out the casino end up sharing their opinions to other people. This word of mouth marketing is the most efficient and least expensive.in order for Borgata to create a good impression they had to have high quality employees to do this.

I am very familiar with both benefits and pitfalls of high quality recruiting especially when the process is done entirely over the web. If I was given the duty of conducting extensive recruitment required by Borgata, I would have handled the situation the same way by relying on technology and outside expertise so as to attain the goals set for the recruitment. My choice of technology would be due to the fact that the company lacked a physical employee center .the other reason is that use of technology through the web would be a very fast and efficient way of carrying out the massive recruitment. The standard traditional recruitment was done through a standard black and white advertisement whose content is words only and in the Sunday classifieds section. However things have changed now and resorts and hotels have now turned to the use of colorful pages in magazines, dialogues full of wit in advertisements in radios as well as dramatic visuals on billboards outdoor so that they can be bale to attract the best of the best. The use of technology is undoubtedly a very large investment.in the case where a company aims to find the highest quality people for the jobs then this investment is something that is quite critical. The reason why I would go for outsourced services is the fact that the It system at Borgata was not sufficient enough to handle this. The recruitment process needed a database that was reliable and powerful in order for it to be successful (Microsoft Corporation, 2007).

The process of Website application can be both advantageous and disadvantageous to the organization. The issues that cause a lot of concern with website application are those who access the site. Malicious competitors can use the process of web application so as to gain information on the operation of the organization without the completion of a full application. There are various factors that would affect the number and quality of available applicants.one of these factors is the information that is released on the website. The directive that marketing information should only be made available those who successfully completed an application plays an important role in reducing the number of applicants (Overman, 2004). Further more they were only meant to receive information that is relevant to the specific area they apply for. This implies that only serious applicants are the ones who will complete the application thus reducing the number of people who are not serious about their application. This also makes sure tat only high quality applicants make the application since they will be looking at relevant information depending on the specific relevant area.