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¶ … organization's database structure and a review of the 1992 article in the February Direct Marketing Journal by Jay Jaffe called "Small Changes Mean Big Bucks For Insurance Marketers." The paper includes details on some of the database applications we used while I was employed in the insurance industry. Database technology has greatly sped up the industry's ability to services customers and with the new online capabilities provides customer quotes almost instantly. Couple that with the speed and accuracy of the quotes and one can see the benefits provided by the store and retrieve capabilities of databases.
Since the article was from way back in 1992, the technology that we use today could probably not even have be imagined back then. Although it was only 12 years, technological advances in both software and hardware have come a long way since then. The article by Jaffe was about...
"The effectiveness of a database insurance marketing program is best measured in terms of a comparison between expenses needed to mount a marketing campaign and the marketing allowance generated by the campaign." (Jaffe, 1992) In other words, the article was more or less an explanation of how a database marketing campaign can be used to generate more income for a company.
This article was not really as up-to-date as one might hope because as mentioned, the changes in technology have been dramatic. But the changes in the industry have been equally dramatic. The concept of a database marketing campaign even seems outdated in our highly global and technologically advanced society. I know they are done, but we rely more heavily on…
This article was not really as up-to-date as one might hope because as mentioned, the changes in technology have been dramatic. But the changes in the industry have been equally dramatic. The concept of a database marketing campaign even seems outdated in our highly global and technologically advanced society. I know they are done, but we rely more heavily on the Internet so marketing campaigns may still use databases but they would be databases on some other network and thus just accessed through the net.
The databases my organization used were called The Agency Manager or TAM and they are made by Applied Systems. Applied Systems has been an insurance industry giant for some time because they provide database and other industry software to well over half of the biggest insurance brokers in North America. The majority of the companies using the TAM database system have some of the software on their own servers and the majority is accessed through the internet TAM system. We had just started moving to online system where we logged directly on to the Internet site to request information as needed and by simply hitting the enter key we could get an almost instantaneous response. Ironically, the company also used an external quoting process from Travelers from St. Paul, Minnesota. They also utilize the Applied System database technologies including online TAM. Because of the online remote access the system could allow us to work from anywhere 24/7 and provide instant quotes.
One big difference from 1992 is the fact that the day-to-day operations for companies did not use email as much and in many companies it was totally non-existent. My organization used the Lotus notes system so our email process was very organized and easy to use as is the case with many database processes today. Lotus allowed me to identify contents of mail folders and provides multiple views. I even learned to appreciate sending messages with a return receipt for proof of delivery. The database behind the scenes was just that, out of sight and out of mind but it worked flawlessly.
Organizational Strategic Plan Review The plan currently under review is that of the Ruth K. Broad Bay Harbor K-8 Center and its implemented Florida Differentiated Accountability Program developed and put into use during the 2009-2010 school-year in hopes of improving the school's functioning and overall mission. The school at hand has consistently sought to discover and identify the individual strengths of each child in its facility in order to promote enthusiasm
Database Modeling and Normalization Entity Relationship Model (ERM) Diagram is a data model used to describe the database in an abstract method. The relational database stores data in table. The entity in the database could point to several entries. For example, employee is an entity in the relationship database, and a diagram used to create the entity in the database is called entity-relationship diagrams or ER diagrams. (Silberschatz, Korth, 2006). Objective of
This conflict over change is actually very productive as it forces innovation into cultures (Flanagan, Runde, 2009). The bottom line is that organizational structures can be changed, and it often takes a CEO to bring lasting and significant innovation to their company as they lead. From being more customer-centered (Peterson, Anand, 2004) to embracing the need for greater innovation (Tellis, Prabhu, Chandy, 2009) organizational structures can change as the
According to the authors, this can be done if employees are given a sense of importance in the organizations. Knowledge workers are already short in supplies and most competing rivals also compete to get the best human resource in terms of knowledge workers. It is therefore essential for any organization to retain this highly skilled part of their workforce and in order to do that organizations must eliminate the
Database Presentation The objective of this study is to present a new database to be implemented in the clinical setting to increase quality and safety of patient care. The database at focus in this work in writing is that of the Targeted Therapy Database (TTD) in a Cancer unit in a hospital. The work of Mocellin, et al. (2010) relates that the "efficacy of current anticancer treatments is far from satisfactory and
Databases and Regulatory Compliance Challenges The advent of technology has increased the popularity of database usage in firms, yet the legislation regulating the field has yet to be finalized. The changing nature of the IT sector, coupled with the legislative traits, creates several situations in which the companies find it difficult to comply with the regulations. This paper recognizes some of those difficulties, and also proposes some solutions. Databases Regulatory challenges for databases No