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What makes the question and the topic even more interesting is the high connection and interconnectivity between the major parts of the problem, referred to as "the relations among multiple phenomena" by Davis. As such, a large number of variables occur; and they must all be kept in mind while finding the most suitable solution. These variables could include past problems solved by the company, the lessons learnt and the mistakes made; future opportunities; market trends and characteristics; financial possibilities of Oxbridge and particular needs and demands from the audience. And correlating all these features makes the question and the problem even more interesting.
The problems they encounter in China represent another reason which makes the issue interesting from the stand point of the article written by Murray Davis. In this order of ideas, a problem is foremost interesting when "complicating social factors" intervene. And the social factors are given in this particular case by the cultural barriers which Oxbridge can't get passed....
All these materialize in the company's inability to properly communicate with their Chinese personnel.
Finally, the question and the topic posed are far more interesting since they represent unique situations in the existence of the consulting company. The problem is highly complex and is nothing like the problems they have encountered so far. And they are unable to resolve it by simply going on with their daily operations. In other words, a final argument which makes the question more interesting is the fact that it is not a routine question, nor the solution to the problem can be found through routine operations. In all, the question is complex and interesting.
References
Davis, Murray, S., 1971, That's Interesting!, Towards a Phenomenology of Sociology and a Sociology of Phenomenology, 309-344, Summary retrieved at http://pages.stern.nyu.edu/%7Ewstarbuc/Writing/Interesting.htm. On February 28, 2008
Official Website of Oxbridge, http://www.oxbridge.com.tw/eng/About/last accessed on February 28, 2008
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