Ozone Design Socks Marketing Feedback

Ozone Design Socks Marketing Feedback and Ideas With many different designs and styles, Ozone Socks has a bright future selling their socks around the world. First, the company needs to get its marketing plan created, then put into action. Right now, the website is how the company is marketing itself. It is slow, too black and trying too hard to be cool. It needs more energy and light. This paper provides marketing ideas and recommendations for Ozone Socks.

Marketing Ideas and Recommendations With their very bright colors, creative designs and broad selection, Ozone Socks is already very different than its competitors. The company is daring to be different in an otherwise boring market, which is selling socks. It's as if the company's marketing though doesn't make a big enough deal about the freedom of their socks. The website is slow, dark, and the pictures are of girls at a tea party look too forced as photographs. There is not enough life and light coming through the company's marketing.

There is also not enough energy either. The website makes me tired looking at it. So dull, row after row of socks. What about building your own sock? They must be able to do that? Or even a cute little sock puppet to help you around the site? Now that would be creative and fun. It looks like Ozone Socks takes the business of making and selling socks pretty seriously, too seriously in fact.

They need to lighten up both in their marketing and in their images and colors on their site. What would make the entire company more interesting and would lead to selling more colorful socks is giving customers the chance to design their own. Even put your own pictures on your socks, now that would be amazing.

Imagine being able to upload pictures of your favorite dog or cat and have the entire album on your socks or your panty house or leg warmers? Now that would be a conversation starter for sure, and would get people talking about the company too. It would lighten up the marketing and make it fun. One can only imagine all the new parents coming into work for the first time with socks of the entire photo albums of their youngest, newborn.

People would be walking around all day so you could see their pictures, with their leg pants rolled up to show off their pictures on their socks. And when they did that, they would be showing off the Ozone Socks too. What about kids? Nothing on the site for children who are the most creative people I know.

They could do wonders with these socks, imagine a forest of green socks entirely created by kids? Or a sock fortress? Lots of great ideas come from kids because they are so spontaneous. Maybe even a special area of the website just for them where they could color in a sock and "print" it for a small fee and have it mailed to them? They would love that. Imagine how that would go over around the holidays too, creating socks for special occasions with your kids' artwork on them.

It was be very popular I think. The company has to move to a lighter, more fun-loving type of marketing too. The sock puppet is now the universal symbol of fun. And there is not a single sock puppet in their marketing. How dull is that? There could be more of a focus on "pin the sock on the puppet" games to find the nearest retailer, because today you cannot find that on their site. They also don't really have anything about sizes either, which is, well, inconvenient.

Conclusion This company looks like it is trying to be too cool in the fashion centers of the world to be fun. It needs to loosen up. Bring kids into the marketing programs. Let them have fun with this, and also lighten up the images and bring energy to the website and all marketing materials. It is too dark and self-serious! Lighten up and have some fun.

The pictures of the young girls on the site having a fake tea party are borderline bizarre and need to have real people doing fun things. How much more fun would it be to go to a site.