¶ … Painted Reality
Jana sipped her drink. The cool bitter liquid skimmed down her throat and she stifled a gag. The cold sun beamed through the window and she wanted to vomit. She took another sip of the drink and stared out of the window, the frozen sun not even blinding her eyes. She put her sunglasses on anyways, as she was going to go outside, eventually. The sunglasses didn't protect her from the sunbeams or the eyes of her companions, whose vision was bearing down on her as she attempted to decide what to do next.
She chose pthalo blue as the base color for the sky. She decided to mix in some alizarin crimson to add a violet touch to the top of the sky. It would eventually be painted sky blue, whatever that turned out to mean, she decided. She dipped the brush into the alizarin crimson, mixed it with the pthalo blue, and applied some paint to the canvas. The watchful eyes glared down at her as she continued to work. Some of the eyes were behind cameras, and some were bare eyes.
Almost none of the eyes were associated with voices, but some were, and some of the voices did not seem to have eyes. She painted and the sun began to set. She took her sunglasses off in order to observe the canvas, and its stark brightness nearly blinded her. More blinding, however, were her companions' eyes. To her they did not seem like companions but often like unwanted intruders, and sometimes like evil animals. They saw phantasms in her paintings that did not exist, and reported on them as though they were newscasters. Sometimes the reports were so realistic...
Drink Probability Experiment Preface to Study You plan to conduct a marketing experiment in which students are to taste one of two different brands of soft drink. Their task is to identify the brand tasted. You select a random sample of 200 students and assume that the students have no ability to distinguish between the two brands. (Hint: if an individual has no ability to distinguish between the two soft drinks, then each
The Living Essentials company claims it markets its high-powered beverage (which is sold in a 2-oz bottle as a "shot") to "…hardworking adults who need an extra boost of energy" (Meier, p. 2). Another article in the respected New York Times reports that in addition to the 13 fatalities linked to 5-Hour Energy, another 5 deaths have been linked to "Monster Energy" (Meier, 2012). These data were released by the
Sport Drink Facts and Fictions Sports Drinks Commercial sports drinks make many claims, such as giving athletes 'wings' (Red Bull GmbH, n.d.), "Seizing Every Advantage" (PepsiCo, 2013), or "Go Stronger for Longer" (Coca Cola Co., 2013). Red Bull's Energy Drink contains 320 mg of caffeine and 110g (11%) of sucrose and glucose per liter (Red Bull GmbH, n.d.). Gatorade Thirst Quencher contains 58.3 g (5.8%) of sucrose and dextrose per liter of
Marketing Sports Drink In today's current marketplace, there is stiff competition among sports drink manufacturers. Our company has developed a product with an edge on the competition. The product is a sports drink that comes in a container that effectively keeps the drink cold for approximately six hours. In order for sales of this product to succeed in the marketplace, it is necessary for our company to devise effective strategies for
A low concentration of market share is always held by many rival firms making the competitive landscape more intense. Threat of substitutes; Substitutes refer to other products in other industries. Pepsi deals with beverage industry and food industry for example. The private label food products that are low priced compared to those of Pepsi which is highly priced, is leading to price wars as customers opt for cheaper products. Buyer power;
Energy Drink The strategic group map for the energy/sports drink category should focus along the axes of energy and sport. An energy drink is basically a caffeine/sugar bomb, intended to provide a burst of energy and alertness. A sports drink tends to also have a lot of sugar, but not necessarily caffeine, and instead will have salt as a means of boosting electrolytes. Thus, the two categories can be quite a
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